In 2023, cross-category brand positioning is becoming increasingly important for well-recognised confectionery brands. An example of this trend is seen with Kofila, a popular traditional local countlines brand, which expanded into sugar confectionery (boiled sweets) as part of its 100-year celebrations.
UTZ certified and Fairtrade chocolate confectionery continued to gain market share toward the end of the review period, driven in part by the popularity of private label brands that prioritise certified cacao sourcing. Furthermore, other chocolate confectionery producers are increasingly adopting UTZ certification, contributing to a more sustainable and fair production process.
Over the forecast period, premiumisation in chocolate confectionery is set to make a comeback as Slovak consumers enjoy improved purchasing power. This trend will be predominantly driven by the demand for healthier snacking options, particularly brands that offer lower sugar content and higher cacao percentages.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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