In recent years, the Bolivian chocolate confectionery market has seen an increasing variety of products with high cocoa content claims, ranging from 30% to 80%. These products are perceived to be healthier as they contain antioxidants and minerals and may help protect against heart disease.
Indulgence will continue to be a key driver of chocolate confectionery purchases; however, Bolivians are increasingly paying more attention to the composition of products they consume, opting more frequently for products that provide additional health benefits. In line with this trend, the local company Incadex SRL with its Breick brand launched orange-flavoured Nutrikits bitter chocolate tablets with added vitamin C, claiming that they were beneficial to reinforce the immunity of children when returning to face-to-face classes after the pandemic.
The strength of the distribution chain has become more relevant in the chocolate confectionery distribution chain in recent years. Events such as the COVID-19 pandemic, the war in Ukraine and its effect on the volatility of raw material prices, and the recurring regional social conflicts have caused constant stock shortages, mainly among imported chocolate brands.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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