Traditionally, approximately one third of chocolate confectionery sales are generated by tourists as they purchase boxed assortments for gifting purposes. Hong Kong’s border is expected to fully reopen with minimal pandemic-related restrictions such as quarantine requirements for inbound tourists in 2023, a scenario that is predicted to result in double-digit growth rates, and a full recovery to pre-pandemic levels by 2024.
Chocolate confectionery has strong seasonality in Hong Kong, and is generally reliant on gifting peaks at Christmas, New Year, Chinese New Year and on Valentines’ Day. Together with low brand loyalty amongst local consumers, players are keen to expand to reduce their reliance on the category’s seasonality and increase sales across the year.
Consumer awareness of sustainability in the food industry is increasing with growing sophistication in Hong Kong. Chocolate confectionery consumers are not only searching for single-origin variants, but are also demanding bean-to-bar or even tree-to-bar chocolate due to sustainability concerns.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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