Competitive Landscape
Mondelez Reinforces Leadership as Rivals Cede Ground
Chocolate confectionery in New Zealand remains highly concentrated, with Mondelez New Zealand set to maintain its leadership in 2026 with 37% value share, followed by J H Whittaker & Sons Ltd at 13%. Over the review period, the landscape has become less concentrated, as Mondelez’s share declined from 43% in 2021, and J H Whittaker & Sons experienced a significant drop from 22% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in New Zealand?
- Which are the leading brands in Chocolate Confectionery in New Zealand?
- How are products distributed in Chocolate Confectionery in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in New Zealand - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Price Study by Bank Spurs Retailers to Sharpen Value-Led Promotions
Tablets Drive Value, Followed by Countlines
Whittakers Directly Sources Ethical Cocoa to Build Brand Trust and Supply Resilience
Players Set to Balance Affordability and Innovation to Sustain Growth
Tablets to Leverage Brand Loyalty and Portion Control to Maintain Leadership
Health Concerns to Drive Reformulation and Create New Opportunities for Differentiation
Mondelez Reinforces Leadership as Rivals Cede Ground
Supermarkets Outpace Convenience Outlets as Price Drives Channel Shift
Retail E-Commerce Gains Traction but Lags behind in Impulse-Led Sales
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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