Conscious consumerism is on the rise in New Zealand, and one of the most prominent categories for this in the eyes of local consumers is chocolate confectionery. Local brand Whittakers has long been at the forefront of these trends within chocolate confectionery, with owner J H Whittaker & Sons Ltd among the few chocolate producers to rank highly in 2022’s annual Chocolate Scorecard, which surveyed the environmental and ethical practices of 38 of the world’s largest chocolate confectionery companies.
While Mondelez remains the largest player in New Zealand chocolate confectionery through its Cadbury and Pascall brands, its value share in the category has diminished over time. While J H Whittaker & Sons Ltd has emerged over the review period as a meaningful competitor to Mondelez, with its focus on innovation and brand alignment with the wider values of local consumers, the category has also become increasingly segmented and this offers opportunities for local niche players to gain share over the forecast period.
New Zealand is currently experiencing a high level of inflation due to international factors. Increasing shipping and logistics costs are already leading to rising costs of groceries, and this is being felt in chocolate confectionery in 2022.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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