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Learn moreSep 2020
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The emergence of COVID-19 and subsequent lockdown measures including work and study from home policies for many Americans in 2020 gave a boost to retail volume sales of chocolate confectionery in Q2, as consumers looked to small indulgences to provide comfort during an uncertain and anxious period. The home seclusion trend therefore improved performances of various chocolate confectionery types which had been previously losing growth momentum in light of health and wellness trends, as consumers exercised greater portion control or reduced their overall spending on this category towards the end of the review period.
The Hershey Co and Mars Wrigley Confectionery strengthened their leadership of chocolate confectionery in Q2 2020, with both players gaining further value share, through their wide product portfolios, established reputations and consistent innovation.
Sales of chocolate confectionery in the US tend to be traditionally boosted by impulse purchases made through grocery retailers or smaller channels such as vending. It has therefore been challenging to create opportunities for impulse purchasing online, with some retailers experimenting with a last-minute suggestion to add a confectionery product to a consumer’s virtual shopping basket.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.