Cadbury Egypt’s outright lead of the chocolate confectionery category, which is set to be maintained in 2023 and over the forecast period, is facilitated by its wide product portfolio. Moreover, the company has thus far endeavoured to implement reasonable price increases to avoid alienating its customer base, unlike Mars which has had to put its prices up to a greater degree.
In their drive to achieve the lowest prices, consumers are expected to increase their purchases of chocolate confectionery from discounters. This trend is also set to benefit retail e-commerce thanks to an increased number of platforms, such as Rabbit, the services of which are being enhanced through faster and also free deliveries, the convenience of which will increasingly suit consumers with hectic lifestyles.
Chocolate confectionery is expected to recover by 2024 with prices likely to stabilise. Consumers are likely to become accustomed to the new prices and accommodate their needs within their lower household budgets, with many seeking to continue enjoying chocolate as it is considered a treat, and even a mood booster.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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