The competition is tense in Finland, and this is set to remain the same across the forecast period, with private label offerings remaining marginal. In order to win over consumers, players will look to use different strategies, including the launch of premium options.
Reducing emissions and being responsible are increasingly important to Finns, and this is also considered when purchasing chocolate confectionery. According to Orkla's Sustainable Life Barometer, 76% of Finns are worried about the environmental impact of plastic packaging, 63% of Finns prefer purchasing products where packaging is made of recycled plastic, and 72% consider recyclability of packaging important.
While the private label segment is still relatively small in Finland, it has notable potential to attract consumers, especially given the economic instability resulting from measures imposed to limit the spread of COVID-19 and high inflation rates. Private label is expected to see further development and increasing sophistication as it increasingly encroaches on branded product territory.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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