Investment in marketing will remain key to chocolate confectionery brands gaining consumer attention during the forecast period. This was underlined in 2022 when one of the previous year’s very popular campaigns returned with the relaunch of the Dumle Golden Key to Fun game.
Sustainability was already a major topic globally across packaged food prior to the pandemic and the COVID-19 crisis will only strengthen the trend going forward. Finnish consumers will be keen to see evidence of sustainable and environmentally positive practices from chocolate confectionery manufacturers in the forecast period, and many players are already emphasising their credentials in this respect.
Fazer Makeiset does not plan to stop using palm tree oil, but rather is opting for the development of responsibly produced palm tree oil. However, in its new chocolate confectionery, palm tree oil has not been used.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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