Growing health-consciousness amongst consumers has presented the adjacent category of snack bars with the opportunity to leverage its nutrient-oriented expertise amidst the demand for chocolate confectionery to offer added-value. In Singapore, competition is mostly from brands in protein/energy bars and fruit and nut bars, which offer their chocolate coated ranges in similar formats to countlines and chocolate bags.
Amongst the various chocolate confectionery formats, sugar reduction or elimination, flavour variety and sustainable sourcing are most common in tablets format, which could be attributable to the relatively fragmented nature of the category, which invites new entries. Brands that carry sugar-free tablets include Sugarless Confectionery, Surkin, and local brand Chocoelf.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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