Chocolate Confectionery in Georgia

July 2021

Chocolate confectionery is poised to record an improved performance in 2021, with retail volume sales set to rebound strongly and current value growth projected to surpass that recorded in 2020. Recovery will be fuelled by growth in confidence and spending power among Georgians as the negative economic effects of COVID-19 begin to subside in line with the roll out of vaccines. However, the unprecedented uncertainty and reduction in disposable incomes brought about by the pandemic mean many consu

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Overview:

Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Chocolate Confectionery industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Chocolate Confectionery in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Chocolate Confectionery in Georgia?
  • Which are the leading brands in Chocolate Confectionery in Georgia?
  • How are products distributed in Chocolate Confectionery in Georgia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Chocolate Confectionery in Georgia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Chocolate confectionery players expected to push cheaper products in 2021
Demand for unpackaged chocolate confectionery likely to continue falling
Overall leader Mars and other major players projected to consolidate their positions

PROSPECTS AND OPPORTUNITIES

Tablets expected to record healthy growth throughout the forecast period
Demand for boxed assortments set to pick up as threat from COVID-19 recedes
Maturity and changing tastes will subdue demand for chocolate pouches and bags

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2016-2021 Table 2 Sales of Chocolate Confectionery by Category: Value 2016-2021 Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021 Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021 Table 5 Sales of Chocolate Tablets by Type: % Value 2016-2021 Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021 Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021 Table 8 Distribution of Chocolate Confectionery by Format: % Value 2016-2021 Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026 Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026 Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026 Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Snacks in Georgia - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 13 Sales of Snacks by Category: Volume 2016-2021 Table 14 Sales of Snacks by Category: Value 2016-2021 Table 15 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 16 Sales of Snacks by Category: % Value Growth 2016-2021 Table 17 NBO Company Shares of Snacks: % Value 2017-2021 Table 18 LBN Brand Shares of Snacks: % Value 2018-2021 Table 19 Penetration of Private Label by Category: % Value 2016-2021 Table 20 Distribution of Snacks by Format: % Value 2016-2021 Table 21 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 22 Forecast Sales of Snacks by Category: Value 2021-2026 Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 24 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Chocolate Confectionery research and analysis database.

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