Rising interest in health and wellness will continue to drive demand for plain dark chocolate, with this variant set to gain more notable value share in the forecast period. Dark chocolate is perceived to offer functional or higher quality attributes, whilst its higher price is driving the premiumisation trend.
Sustainability, social responsibility and clean labels will be important growth drivers and development opportunities within chocolate confectionery moving forward. The pandemic has fuelled the need, as a society, to support one other, prompting Imperial Produtos Alimentares (Regina) to launch an online promotion in early 2021 with the hashtag #FaçaAlguémFeliz (make someone happy), which encouraged consumers to send friends and family chocolate gifts when they could not be together stating “kindness generates kindness”.
With the increases in retail value sales that have been observed since the end of 2021 and the innovation that private labels have been developing in the chocolate category, it is expected that private labels will continue to capture consumer’s attention. Major grocery retailers are likely to continue to invest in offering higher quality products to change consumers’ perceptions in order to compete more effectively.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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