Executive Summary

Jul 2018
PROSPECTS
Health and wellness trend shifts consumer preferences

Health and wellness were the watchwords for producers in 2018. The year was marked by the introduction of a low calorie brand, Red, which began by offering three dark chocolate products.

Sophisticated flavours increasingly populate retail shelves

According to TNS, a market research company, dark chocolate appeals largely to an adult audience. Moreover, the ageing population trend in Latvia is putting pressure on producers to cater to an older consumer base.

Chocolate-covered fruit and fruit-covered chocolate provide growth opportunities

A new product category emerged in 2018, consisting of chocolate-covered fruits and berries and their combinations. This innovation is driven by chocolate manufacturers, but also niche fruit and healthy snack producers, in order to compete with and differentiate their products from increasingly popular health-orientated snacks and snack bars.

COMPETITIVE LANDSCAPE
Laima remains the leading player

Due to heightened national sentiment associated with Latvia’s centenary, Latvian brands or brands that originated in Latvia and have a long history in the country received additional attention. For example, Laima actively participated in the promotion of the Latvian Song Festival by donating two tonnes of chocolate bars.

Gradual concentration of the competitive landscape

Despite the presence of numerous brands in chocolate confectionery, there has been a gradual concentration of the competitive landscape towards the end of the review period. The top two brands, Laima and Milka, have taken advantage of considerable economies of scale to consolidate their positions and increase the entry barriers for potential new players.

Investment in technology pays dividends

One of the key new product launches of 2018 was Ruby Kit Kat pink chocolate bar. In launching the new product with the support of local social media influencers, it received quick recognition and enjoyed fast popularity from a younger audience.

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Chocolate Confectionery in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Latvia?
  • What are the major brands in Latvia?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Latvia - Industry Overview

EXECUTIVE SUMMARY

Market in transition
Consumer health-consciousness a key influence
Local companies play prominent role in fragmented market
Rimi Latvia driving hypermarkets expansion
Constraints on growth in forecast period

FOODSERVICE

Sales to Foodservice
Convenience a key driver
Lines between foodservice and retail blurring
Healthy positioning boosting sales in growth caetgories
Consumer Foodservice
Busy lifestyles driving fast food growth
More cosmopolitan tastes reflected in full-service restaurant diversification
Growing interest in vegan diets in Riga
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources