The implementation of the HFSS regulation restricting the in-store and online presence of products high in sugar, salt and fat in October 2022 is expected to challenge the future performance of chocolate confectionery, especially in 2023 – when the regulation is set to affect a full year for the first time, and restrictions on volume-based promotions are also expected to be introduced. With chocolate confectionery mostly comprising products which are high in fat and sugar, and relying hugely on impulse sales, limited in-store and online visibility is expected to lead to continued retail volume sales decline moving into the forecast period.
Although chocolate confectionery is unlikely to be dominated by HFSS-compliant products over the next five years, innovation is expected to continue focusing on healthier products through calorie reduction to address the accelerating consumer trend towards permissible indulgence. Leading manufacturers, and especially Mondelez, are widely focusing on educating consumers on mindful snacking through portion control.
While online distribution skyrocketed during the lockdown restrictions in 2020, sales via e-commerce did not wane in 2021, and growth is also expected in 2022. The channel is also projected to maintain robust growth over the forecast period, as ultrafast grocery delivery (q-commerce) start-ups gain ground and chocolate confectionery manufacturers keep developing direct-to-consumer platforms.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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