The full implementation of the HFSS regulation is expected to have an immediate negative impact on chocolate consumption. The severe impact that the regulation has had on impulse sales is expected to be further exacerbated by the ban on volume-based promotions throughout 2023 and the advertising restrictions in 2024, which have traditionally played a crucial role in the promotion of new product development.
The implementation of the HFSS regulation is expected to accelerate the innovation towards healthier food solutions; a trend that has been gaining particular importance in the UK and has come to the fore following the emergence of the pandemic. However, as local consumers are not willing to compromise on taste when snacking, chocolate confectionery producers are challenged to find alternative ways to satisfy their cravings while limiting the negative impact of sugar and fat on health.
With consumer awareness of healthy nutrition and sustainable consumption on the rise, increasing numbers of plant-based milk chocolate offerings are expected to gain shelf space in retailers over the forecast period. In particular, the development of vegan chocolate has grown in popularity in the UK, which is also attributed to the familiarity that local consumers have gained with milk alternatives.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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