The chocolate confectionery landscape in Turkey is poised for growth, largely driven by anticipated new launches. Novel tastes and ingredients are the focus of these launches, with innovative and sophisticated chocolate products that mimic the flavours of cakes, desserts, and fruit varieties being the key driver of expansion.
The chocolate confectionery landscape is set to experience a surge in premiumisation, which will drive growth over the forecast period. This trend is particularly noticeable in the tablets and countlines categories, where manufacturers are focusing on increasing sophistication and quality, using innovative inclusions such as herbs, spices, and exotic fruits.
During pandemic lockdown periods consumers became used to cooking at home and learned new recipes using chocolate, and some brands launched chocolate products specifically for cooking. As people have return to pre-pandemic routines, many continue cooking at home, and this trend is an increasingly important driver for growth in chocolate confectionery.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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