Health and wellness trends continue to gather pace, accelerated by COVID-19. Sugar-free products were the first healthier variants to gain ground within chocolate confectionery in Turkey.
Raw materials, including cocoa, are expected to become more expensive over the forecast period. Companies are likely to launch new products richer in fruits and nuts which are mostly grown in Turkey and not imported.
During pandemic lockdown periods consumers became used to cooking at home and learned new recipes using chocolate, and some brands launched chocolate products specifically for cooking. As people return to pre-pandemic routines they are expected to continue cooking at home – many will still work from home – and this trend is an increasingly important driver for growth in chocolate confectionery.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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