Executive Summary

Jul 2018
PROSPECTS
Record low inflation and interest rates encourage consumer spending

The second half of 2017 presented an optimistic scenario for Brazil’s economy in comparison with the recent years of recession. Record low inflation rates, primarily driven by deflation in food prices and raw materials, had a positive impact on foods overall.

Packaging inherited from economic crisis answers consumer demand, driving growth

Manufacturers responded to the economic crisis in several ways including packaging. Seeking to attract consumers back to chocolate confectionery through lower price per pack (not kg), players used smaller packaging between 2015 and 2017, especially in categories that are perceived as superfluous such as chocolate.

Higher value-added countlines and tablets help drive growth

Higher value-added products helped drive chocolate confectionery growth in 2018. Mars Brasil Alimentos invested in a strong marketing campaign for its Snickers countlines brand, which resulted in share growth.

COMPETITIVE LANDSCAPE
IBAC Indústria Brasileira de Alimentos e Chocolates Ltda continues to gain retail value share, but remains far behind leaders Nestlé and Mondelez

IBAC Indústria Brasileira de Alimentos e Chocolates Ltda, mostly known for its famous Cacau Show brand, continued to gain value share in 2018. The Brazilian chocolate manufacturer only sells its products through exclusive speciality retail stores of the same name through a franchising model that allows it to expand strongly in several regions of Brazil.

Snickers (from Mars Brasil Alimentos) proves the power of social media in youth-driven category

Chocolate confectionery players continue to invest in marketing campaigns to disseminate information and increase sales. With consumers becoming increasingly digitally aware, omnichannel marketing became very popular in the food industry during the review period.

Competitive landscape remains fragmented among local players due to premium chocolate

Consumers increasingly prefer local, more authentic products with minimal processing and even artisanal products. This is a reflection of the global consumer trend “Sleuthy Shoppers”, which states that consumers are becoming more aware and concerned with not only the nutritional content on packaging, but also the story behind the brand and the ingredients used.

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Chocolate Confectionery in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Brazil?
  • What are the major brands in Brazil?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Consumer Foodservice
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources