In the post-pandemic period, consumers are increasingly looking for healthy products that support wellbeing, and that are also tasty and attractive. This behaviour is associated with the perception of self-care, and is expected to continue in the coming years, extending to the entire category of snacks, including chocolate confectionery.
Even though the vast majority of Brazilians cannot access more expensive products, especially in the context of 2022, in which there is super inflationary pressure, in general consumers seek information about the brands they consume and prioritise the quality of products. This is not a trend limited to the premium segment.
Despite sales in the e-commerce channel being a reality for chocolate confectionery, and expected to grow in the coming years, the experience of physical stores should also drive the consumption of new products in the category. Players must make sales points creative environments, to provide experiences, develop relationships and educate customers.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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