Executive Summary

Jul 2018
PROSPECTS
Low growth expected over the forecast period

Chocolate confectionery is expected to record growth at constant 2018 prices, albeit moderately, over the forecast period, whereas retail volume sales are expected to decrease at a marginal CAGR. Swiss consumers of chocolate confectionery are expected to opt for higher-quality chocolate, although they are expected to purchase it in smaller amounts.

Further premiumisation expected over the forecast period

Higher-quality chocolate and the development of new products are likely to be seen over the forecast period. Chocoladefabriken Lindt & Sprüngli, Migros Genossenschaftsbund, Nestlé Suisse and other major players will continue to introduce new products into the premium segment.

Countlines expected to remain the best performer despite challenges

Impulse items such as countlines will continue to post the strongest performances over the forecast period, benefiting from the convenience factor and the snacking trend. In stores, impulse items are a win-win for consumers and manufacturers alike, as for the consumer they are often cheap, convenient and can be consumed very quickly after purchase and for the manufacturer represent a source of high margins; however, over the forecast period it will become increasingly difficult for manufacturers to motivate consumers to buy their products impulsively.

COMPETITIVE LANDSCAPE
Migros Genossenschaftsbund is set to remain the leading player

Migros Genossenschaftsbund is expected to remain the leading company within chocolate confectionery over the forecast period and will continue to experience success with Frey, its private label line, particularly with consumers wanting affordable prices but good-quality products. Through its Frey brand, the manufacturer and retailer will continue to offer a wide range of chocolate confectionery covering all price groups, from economy to premium.

Chocoladefabriken Lindt & Sprüngli is expected to strengthen its impulse portfolio

The second-ranked player, Chocoladefabriken Lindt & Sprüngli, is well known for its premium quality. The company is expected to continue capitalising on the ever-growing popularity of premium chocolate and will continue to position itself as the specialist in “degustation” tablets.

Nestlé Suisse innovates with pink chocolate

With chocolate confectionery facing increasingly intensive competition within snack-orientated purchases, innovation is key to sustaining growth. In September 2017, Barry Caillebaut and Nestlé Suisse launched Ruby Chocolate, a variety of chocolate made from the ruby cocoa bean, which is naturally pink in colour.

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Chocolate Confectionery in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Switzerland?
  • What are the major brands in Switzerland?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources