Chocolate confectionery is an impulse category that depends heavily on the consumer's need to satisfy their indulgence cravings. Indeed, over three-quarters of retail volume sales are made in small local grocers, where Guatemalans can quickly access a sweet treat.
Dark chocolate that contains little to no sugar and no added milk, will continue to attract new consumers in the coming years, especially women and older consumers. Consumers craving occasional small indulgences when consuming chocolate confectionery will increasingly seek out healthier chocolate options.
Increasingly, consumers are looking for chocolate confectionery that offers added health benefits. For example, chocolate that is blended with nuts, seeds, coffee and fruit flavours (e.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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