Chocolate confectionery is an impulse category that depends heavily on the consumer's need to satisfy their indulgence cravings. This is why players strategically invest in their impulse shelf positions and participation in modern grocery retailers.
Modern grocery retailers are set to remain the focus in the category over the forecast period, since higher-priced products can develop easily and add value growth in their outlets. The traditional grocery channel is important in terms of volume sales, where low-priced brands sell on a more mass scale.
Despite Guatemala’s agricultural heritage of cocoa plantations, there is only a small group of artisanal chocolate producers selling in the country. These players sell mainly via organic food stores, their own retail stores or through social media platforms.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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