Chocolate confectionery is expected to see slower retail growth rates in the forecast period compared to the review period, especially the pandemic years. After the 2-year pandemic indulgence period, Danes will get back to their normal active lives, which means they will purchase and consume less chocolate.
Within chocolate confectionery in Denmark, there is much more market potential for speciality, premium and craft chocolate. For instance, the number of vegan chocolate variants is likely to increase in the Danish chocolate confectionery segment.
Boxed assortments is expected to see the strongest retail volume and value growth in the forecast period. As Danish consumers get back to their social activities, gift products such as assortments and boxes of chocolates will temporarily surge.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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