Chocolate confectionery is not expected to see major development over the forecast period, with volume growth expected to be slower than that seen over the review period as a whole. The expansion of chocolate confectionery is set to be constrained by a number of factors, including an increase in the costs of raw materials, which will force manufacturers to lower production levels, as well as pushing up prices and, thereby, discouraging consumers from making purchases.
If prices continue to grow in the same way as in 2022/early 2023, there is a high probability of contraction in the organic and healthy chocolate segment. Danish consumers are facing many difficulties associated with rising inflation and are, therefore, seeking less expensive alternatives.
Co-marketing and co-branding are a well-established and generally impactful way to generate more interest in chocolate confectionery products. Collaborations between two brands brings more exposure and raises interest, especially when local brands have campaigns with major, globally renowned brands.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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