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Country Report

Chocolate confectionery in

Chocolate Confectionery in South Africa

32 pages, Aug 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes in the country. The latter, together with limited access to credit due to tougher credit regulations introduced by the National Credit Bureau, placed a further strain on the spending potential of consumers. In response, cash-strapped shoppers, especially lower-middle income groups, cut down on non-essential goods. Moreover, commodity costs rose due to a rapidly weakening rand, while the worst drought in 23 years contributed greatly to increasing commodity costs. This in turn forced manufacturers to pass rising costs onto consumers in the form of increased unit prices, and chocolate confectionery was no exception.

COMPETITIVE LANDSCAPE

Mondelez continued to lead chocolate confectionery in 2017 with a value share of 37%. The company’s Cadbury Dairy Milk tablet remained the leading brand with an overall retail value share of 19% in 2017, while Cadbury Lunch Bar was the leading countline with an overall share of 6% of chocolate confectionery. Nestlé ranked second with a 23% value share, with the company’s Bar One being the fifth-ranked brand overall with a 5% share. Tiger Consumer Brands continued to rank third overall with an 8% value share. Its Beacon brand regained some momentum in 2017 after losing share in 2016, to reach a 4% value share.

PROSPECTS

Rising consumer awareness and increasing disposable incomes among middle-income consumers, product innovation as well as channel development by manufacturers to reach a wider consumer base will be instrumental to the growth in chocolate confectionery over the forecast period. Moreover, chocolate confectionery is likely to continue being premiumised as the category becomes more expensive. Leading manufacturers may choose to focus on cross-branding in order to leverage on popular brand names in one category by moving into others. This is considered a lower cost way of growing brand share. For instance, Cadbury Crunchie has crossed over into a biscuit format globally and may also be available in South Africa in the forecast period.

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Samples

Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in South Africa?
What are the major brands in South Africa?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in South Africa - Company Profiles

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Tiger Consumer Brands Ltd: Key Facts
Summary 2 Tiger Consumer Brands Ltd: Operational Indicators
Summary 3 Tiger Consumer Brands Ltd: Competitive Position 2017

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Outlook

Consumers maintain their drive for value for money in packaged food

Outlook

Industry players respond to the convenience trend by getting creative

Outlook

Health and wellness becomes more widespread in packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Chocolate Confectionery in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Chocolate Confectionery in South Africa - Company Profiles

Tiger Consumer Brands Ltd in Packaged Food (South Africa)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth for packaged food in 2017

Dual trends of convenience and health and wellness continue to drive the market

Industry players focus on acquisitions to expand their market share

Supermarkets remains the leading channel but loses ground to mixed retailers

Steady growth expected as consumers will increasingly adopt higher-value products

KEY TRENDS AND DEVELOPMENTS

Ongoing rising input costs continue to have an impact on packaged food

Consumers maintain their drive for value for money in packaged food

Industry players respond to the convenience trend by getting creative

Health and wellness becomes more widespread in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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