Chocolate confectionery is expected to become increasingly polarised over the forecast period, as rising inflation impacts consumer purchasing patterns. On the one hand, there will be a continued demand for premium products offered by manufacturers such as Lidl Magyarorszag Kereskedelmi Bt, Stühmer Kft and Szamos Marcipán Kft, which will offer consumers new sensory experiences.
Growing levels of health awareness in Hungary have led to an increased consumer demand for perceived “better for you” snacking options, such as nuts, fruit/nut bars, vegetable/rice chips, and protein bars. These items are benefitting from more shelf space in retailers, as well as a higher profile at checkouts.
Environmental challenges, caused by climate change, are expected to result in disruptions to the chocolate confectionery industry over the forecast period. For example, raw materials such as sugar and cocoa, are becoming increasingly difficult to produce, due to extreme weather patterns, including lower levels of rainfall and droughts.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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