Over the forecast period, the Malaysian economy's stabilisation is projected to steadily bolster demand for chocolate confectionery. A gradual decrease in the inflation rate is anticipated for 2024, leading to fewer fluctuations and enhanced spending power compared to the previous years of 2022 and 2023.
Major players such as Nestlé, for example, are likely to explore new market segments over the forecast period. One key strategy that Nestlé has adopted involves expanding its footprint in the foodservice channel.
Supermarkets and hypermarkets are predicted to continue their growth trajectory within chocolate confectionery over the forecast period. Their expansion is underpinned by ongoing promotions, including price point reductions, free sampling events, and bundled sales offerings.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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