Over the forecast period, it is however expected that at-home consumption of chocolate confectionery will fall. As people return to offices and children return to schools, alongside enjoying more active and sociable lifestyles again, there will be fewer opportunities to consume chocolate at home as a norm.
A rising trend for on-the-go chocolate confectionery is expected over the forecast period, driven by a return to more active and sociable lifestyles. As such, leading players including Nestlé (M) Bhd, Ferrero SpA and Mondelez (M) Sales Sdn Bhd are expected to introduce new, smaller, pack sizes, such as two-finger countlines, or small packs of 50g chocolate pouches and bags, for on-the-go consumption.
The hardest hit of physical stores during the time of the pandemic, such as forecourt retailers, food/drinks/tobacco specialists, and general merchandise stores, are predicted to recover to pre-pandemic levels over the forecast period. Despite the convenience and popularity of e-commerce, consumers have become bored of home seclusion and home-cooked food and are once again seeking out-of-home shopping and eating experiences.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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