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Country Report

Chocolate confectionery in

Chocolate Confectionery in Japan

35 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Chocolate confectionery continued to grow in 2017, with current value sales rising by 5% to JPY555 billion. This is in line with the CAGR of 5% posted during the review period, when growth was fuelled by the strong performance of chocolate with high cacao content (eg over 70%). Although, for a long time, eating chocolate has been perceived as unhealthy, growth is being supported by increasing awareness among Japanese consumers about the health benefits of chocolate, which have often been featured in local media, with research revealing that polyphenol in cacao is effective for improving various health indicators. Cacao contains a fine balance of minerals, such as calcium, iron and magnesium, which is effective in reducing blood pressure, preventing arteriosclerosis, obesity and cancer and minimising the level of stress and effects of allergy and rheumatism. In addition, the protein in cacao is reported as being effective for improving digestive health.

COMPETITIVE LANDSCAPE

Meiji continues to lead chocolate confectionery and is set to post a value share of 13% in 2017. The company has a significant presence in snacks in Japan and has been leading chocolate confectionery thanks to its wide product portfolio in chocolate pouches and bags and tablets, where it is set to account for 26% and 32% of value sales respectively in 2017. Sales of Meiji’s Galbo brand are increasing thanks to strong demand among office workers during the review period due to the fact that the chocolate does not melt easily on fingers, but only in the mouth. While Japanese office workers enjoy quick snack breaks, keeping fingers clean and also not making a noise while eating are important in the working environment. In addition, the brand is also popular due to its offering of six different flavours, with strong sales being registered in store based retailers, especially convenient stores. Meiji’s greatest success during the review period was the renewal of The Chocolate brand in autumn 2016, which drew tremendous attention via social network sites, including twitter and Facebook and especially Instagram, due to its eye catching and stylish packaging design. The brand is positioned as a premium tablet and almost twice as expensive as a regular tablet in Japan and was first introduced in autumn 2016, with eight different flavours having been launched by June 2017. One of the interesting features of Meiji’s The Chocolate is that it has a special cut on the surface of the tablet that allows the products to be broken into six small pieces. Initially, the brand’s unique shape and quality drew significant attention, despite higher prices. However, in 2017, the packaging design of the brand drew stronger attention after consumers started hand-making book marks using the box of the brand or drew anime characters on the packaging.

PROSPECTS

Chocolate confectionery in Japan is expected to continue posting growth over the forecast period, with the area set to see a value CAGR of 3% at constant 2017 prices and sales of JPY646 billion by 2022. The health benefits of cacao are expected to continue to attract consumers, especially from older generations. As a result, manufacturers in Japan are expected to continue developing products that emphasise the health benefits of cacao over the forecast period. Nevertheless, trends towards the end of the review period suggest that there are consumers who find chocolate with high cacao content to be too bitter. As a result, high cacao chocolate with fruits, biscuits, nuts or a sweeter centre will be more actively developed over the forecast period.

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Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Japan?
What are the major brands in Japan?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Japan - Company Profiles

Meiji Co Ltd in Packaged Food (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Meiji Co Ltd: Key Facts
Summary 2 Meiji Co Ltd: Operational Indicators
Summary 3 Meiji Co Ltd: Competitive Position 2017

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Sluggish growth continues with sales growth challenged by demographic trends

Health and wellness drives innovation and sales growth

Domestic leaders prove proactive in tackling challenges

Supermarkets lead but convenience stores push for share

Players use health, convenience and quality to add value in the forecast period

KEY TRENDS AND DEVELOPMENTS

Population decline encourages focus on value-added products and automation

Outlook

Players target products at increasing number of elderly consumers

Outlook

Concerns over lifestyle diseases boost interest in FFC packaged food

Outlook

Consumers seek healthy vegetables amidst busy lifestyles

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Chocolate Confectionery in Japan

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Table of Contents

Chocolate Confectionery in Japan - Company Profiles

Meiji Co Ltd in Packaged Food (Japan)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Sluggish growth continues with sales growth challenged by demographic trends

Health and wellness drives innovation and sales growth

Domestic leaders prove proactive in tackling challenges

Supermarkets lead but convenience stores push for share

Players use health, convenience and quality to add value in the forecast period

KEY TRENDS AND DEVELOPMENTS

Population decline encourages focus on value-added products and automation

Players target products at increasing number of elderly consumers

Concerns over lifestyle diseases boost interest in FFC packaged food

Consumers seek healthy vegetables amidst busy lifestyles

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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