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Country Report

Chocolate confectionery in

Chocolate Confectionery in Japan

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Interest in high cacao chocolate waning, despite belief in health benefits

High cacao chocolate played a significant role in the expansion of chocolate confectionery in Japan during the review period. Following widespread and prominent publicity across various media in Japan, cacao is widely perceived to provide a number of health benefits, including helping to reduce blood pressure and to prevent arteriosclerosis, obesity and cancer, as well as minimising levels of stress and the effects of allergies and rheumatism.

Functional chocolate segment spurred by innovation

The health and wellness trend that underpins the rise of high cacao chocolate is also driving demand for functional chocolate confectionery products. This segment saw considerable new product development activity at the end of the review period, as manufacturers targeted the fact that many Japanese consumers see functional chocolate as a guilt free indulgence.

Premium chocolate sales boosted by rising number of women in paid employment

Premium chocolate remains a popular gift in Japan, and new European luxury chocolatiers are introduced each winter at the Salon du Chocolat event. In addition, with government policy and employer initiatives driving an increase in the number of women in the paid workforce in an effort to address the country’s labour shortage, female consumers are spending their increased purchasing power on premium chocolate treats to reward themselves for their hard work.

COMPETITIVE LANDSCAPE

Lotte takes the lead as it focuses on functional chocolate

Lotte Co Ltd overtook Meiji to become the leading player in the Japanese chocolate confectionery category in 2019. The company was an early mover in functional chocolate, launching its probiotic Sweet Days brand in 2015, and remains strongly focused on the segment.

Meiji suffering from waning interest in high cacao products

Meiji experienced a second consecutive year of share decline in 2019, resulting in it losing top spot to Lotte. The company had seen a strong performance in 2017 built on its leading role in the premiumisation of chocolate, with its smash hit brand, Meiji The Chocolate, introducing the bean to bar and cacao origin concepts.

Godiva working to tap into growing demand for premium chocolate

In premium chocolate, Godiva is expanding its presence in convenience stores and reinforcing marketing campaigns in mass channels, as it looks to take advantage of the growing demand for high-end chocolate, particularly amongst female consumers. Godiva frequently partners with the major convenience store chain, Lawson, which sells dessert products developed in collaboration with the chocolate manufacturer.

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Chocolate Confectionery Market Sample Report Chocolate Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Chocolate confectionery in Japan?
What are the major brands in Japan?
What are market opportunities for health and wellness minded dark chocolate?
What are market opportunities for ethically sourced chocolate?
How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Chocolate Confectionery in Japan - Category analysis

HEADLINES

PROSPECTS

Interest in high cacao chocolate waning, despite belief in health benefits

Functional chocolate segment spurred by innovation

Premium chocolate sales boosted by rising number of women in paid employment

COMPETITIVE LANDSCAPE

Lotte takes the lead as it focuses on functional chocolate

Meiji suffering from waning interest in high cacao products

Godiva working to tap into growing demand for premium chocolate

Summary 1 Other Chocolate Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience

Media attention plays key role in shaping demand

Shifting character of demand has potential to destabilise competitive landscape

Consumers drawn to convenient shopping options

Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice

Demographic trends shaping foodservice demand
Labour shortage boosts demand for convenience
Targeting rising inbound tourism

Consumer Foodservice

Demand for convenience boosting consumer foodservice
Health trend exerting a growing influence on consumer foodservice
Instagram places growing emphasis on visual appearance of food and drink in consumer foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Chocolate Confectionery in Japan

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Executive Summary

New Report Guarantee

PROSPECTS

Interest in high cacao chocolate waning, despite belief in health benefits

Functional chocolate segment spurred by innovation

Premium chocolate sales boosted by rising number of women in paid employment

COMPETITIVE LANDSCAPE

Lotte takes the lead as it focuses on functional chocolate

Meiji suffering from waning interest in high cacao products

Godiva working to tap into growing demand for premium chocolate

Samples

Overview

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Table of Contents

Chocolate Confectionery in Japan - Category analysis

HEADLINES

PROSPECTS

Interest in high cacao chocolate waning, despite belief in health benefits

Functional chocolate segment spurred by innovation

Premium chocolate sales boosted by rising number of women in paid employment

COMPETITIVE LANDSCAPE

Lotte takes the lead as it focuses on functional chocolate

Meiji suffering from waning interest in high cacao products

Godiva working to tap into growing demand for premium chocolate

CATEGORY DATA

Packaged Food in Japan - Industry Overview

EXECUTIVE SUMMARY

Increasing emphasis on generating value through health and convenience

Media attention plays key role in shaping demand

Shifting character of demand has potential to destabilise competitive landscape

Consumers drawn to convenient shopping options

Focus on value generation in the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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