Product life cycles for food and drinks in Japan are noticeably short compared with in other countries. New flavours frequently appear in the market.
To compete in snacks, which is a competitive environment in Japan, manufacturers not only focus on flavour innovation, but also pay attention to product packaging and promotional activities. This includes the launch of limited-edition packaging featuring popular celebrities or anime characters, the frequent release of newly designed packaging to keep up with trends, and sustainable packaging.
The rising popularity of lower-priced products and “petit premium” is expected to continue during the forecast period. Examples of “petit premium” products are those labelled as “premium” or “rich”, and they sell at a slightly higher price relative to neighbouring products in supermarkets or convenience stores.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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