Chocolate confectionery is set to witness moderate value growth in the forthcoming period, but it will be noticeably slower compared to the review period. While retail volume sales is to remain stable and the category should continue to benefit from premiumisation, volume growth will slow slightly as the period progresses.
Seasonal chocolate is set to remain the fastest growing chocolate confectionery range in retail value growth terms over the forecast period. This category is growing from a relatively small base and will benefit from growing popularity among the local population.
Tablets is set to be the slowest growing chocolate confectionery range over the forecast period due to saturation. As one of the largest categories, tablets has more limited growth prospects, aside from premiumisation where brands such as Lindt are making some progress.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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