The rate of growth in retail value sales of chocolate confectionery will slow during 2021, as the threat posed by the pandemic begins to fade and daily life normalises as more Canadians are vaccinated against COVID-19. Retail volume sales will decline marginally during the year.
E-commerce emerged as a small, but significant, distribution channel for chocolate confectionery during 2020, and it will continue to grow in importance during 2021. Restrictions on movement combined with boredom led a growing number of Canadians to shop online during 2020 – including many older consumers who had previously been reluctant to do so.
The chocolate confectionery landscape remains fairly consolidated in Canada, with the four top players (Nestlé Canada Inc, Hershey Canada Inc, Cadbury Adams Canada Inc and Lindt & Sprüngli Canada Inc) set to account for more than half of retail current value sales between them in 2021. Their respective retail value share changed very little over the course of the review period.
The rate of growth in retail current value sales of chocolate confectionery will accelerate significantly during 2022 and remain robust for the remainder of the forecast period. Growth in retail volume sales of chocolate confectionery will largely be in line with population growth.
Canadian consumers are shifting their attention towards healthier alternatives inside and outside chocolate confectionery. Health and wellness offerings, such as organic and reduced-sugar chocolate confectionery, are set to continue to grow in popularity, diverting consumer interests away from traditional products.
E-commerce will continue to grow in popularity in chocolate confectionery over the course of the review period. Canadians of all ages are becoming more comfortable and accustomed to shopping online, and as the country’s e-commerce infrastructure continues to mature, both delivery costs and times will decline.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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