The rate of growth in retail current value sales of chocolate confectionery will remain robust over the forecast period. Growth in retail volume sales of chocolate confectionery will largely be in line with population growth.
Cross-category learning and brand equity is more and more leveraged to drive innovation and growth in chocolate confectionery, and this will likely continue into the forecast period. For example, Mondelez introduced Cadbury Dairy Milk Oreo Bar, leveraging the strong brand equity of the Oreo brand in sweet biscuits, while Hershey Canada introduced ice cream bars.
E-commerce will continue to grow in popularity in chocolate confectionery over the course of the forecast period. Canadians of all ages are becoming more comfortable and accustomed to shopping online, and as the country’s e-commerce infrastructure continues to mature, both delivery costs and times will decline.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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