Executive Summary

Aug 2019
PROSPECTS
Indulgence trend continues to underpin demand

Although demand for chocolate confectionery is already mature, sales continue to rise due to the strong consumer interest in indulgence, despite evolving consumer habits being somewhat unfavourable for snacks that are seen as less than entirely healthy. Another factor supporting sales growth is that chocolate confectionery is widely viewed as an affordable luxury, a product that satisfies consumer cravings for indulgence at low cost.

Premiumisation and rising consumer interest in indulgence underpin value growth

Canadians are increasingly gravitating towards premium offerings in chocolate confectionery as consumers continue to prioritise high quality and greater indulgence. During 2019, this benefited in particular high-end brands that are high in cacao and low in sugar content, including imported products and those with an explicit health positioning.

Legalisation of recreational cannabis has the potential to influence category sales

Canada’s national government legalised recreational cannabis with the passing of new legislation in June 2018. Although the full effect of this monumental shift in public drugs control policy remains to seen, there is huge potential for recent changes in cannabis legislation to influence sales of chocolate confectionery.

COMPETITIVE LANDSCAPE
Most leading players face challenges due to flagging demand and premiumisation

More than half of total value sales of chocolate confectionery in Canada are accounted for by the category’s four leading names Nestlé, Hershey, Cadbury Adams and Lindt & Sprüngli. The first three of these companies continued to lose value share in 2019 however as the premiumisation trend benefited players with a more premium image, including Lindt & Sprüngli and Ferrero.

Company and brand activity continues to define a dynamic category

With demand for chocolate confectionery continuously evolving, the leading players in the category have little choice but engage in constant innovation to maintain the interest of consumers and ensure that their brands and products remain relevant, popular and competitive. Among the most important developments in the category during the second half of the review period was the expansion of Ferrero Canada’s local manufacturing facility.

Demand shifts away from leading mainstream brands to products with niche appeal

While positive sales growth continues to be seen in chocolate confectionery, the majority of the category’s leading mainstream brands experienced negative sales growth in 2019. This is a reflection of the shift in demand away from the leading brands and towards products that are presented as somehow unique or special.

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Chocolate Confectionery in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Canada?
  • What are the major brands in Canada?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Chocolate Confectionery in Canada - Category analysis

HEADLINES

PROSPECTS

Indulgence trend continues to underpin demand
Premiumisation and rising consumer interest in indulgence underpin value growth
Legalisation of recreational cannabis has the potential to influence category sales

COMPETITIVE LANDSCAPE

Most leading players face challenges due to flagging demand and premiumisation
Company and brand activity continues to define a dynamic category
Demand shifts away from leading mainstream brands to products with niche appeal

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Canada - Industry Overview

EXECUTIVE SUMMARY

Moderate growth as population growth and economic stability remain in effect
Subscription-based meal kits give way to home meal kits sold through retail channels
Corporate activity and new launches mark a busy year in packaged food
Internet retailing records strong growth in an otherwise stable retail environment
Moderate positive growth ahead, with economic stability set to meet headwinds

FOODSERVICE

Sales to Foodservice
Slower growth in foodservice volume sales as background trends place pressure on consumer foodservice
The proliferation of home meal replacement kits poses a threat to foodservice sales
Trends in retail and foodservice sales of packaged food expected to coalesce during the forecast period
Consumer Foodservice
Foodservice players must adapt to shifting demand trends as the millennial generation comes of age
Unique menu items and clear positioning become more important as consumers reject the mundane
Desire for economies of scale drive consumer foodservice players to improve their relationships with suppliers
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources