In 2017, for the fourth consecutive year, the consumption of chocolate confectionery decreased in retail volume terms. The poor performance of general consumption due to the complicated economic situation negatively impacted impulse categories in 2013-2017, and chocolate confectionery was no exception.
Over the review period, the average price of chocolate confectionery increased below general inflation, based on inflation growth rates estimated by economists and specialist consultants in the first year of the review period, given the low credibility of official statistics. Companies’ strategy has been to increase prices as little as possible to avoid deepening the decrease in volume sales.
The existing offer of HW chocolate confectionery is very limited and practically insignificant in Argentina. Over the review period, there were significant launches of rice-based products coated in chocolate, such as the Gallo brand by Molinos Río de la Plata SA in countlines.
Arcor SAIC strengthened its dominance of chocolate confectionery in 2018 due to its renewed product portfolio. The company has a broad variety of brands in the low- and mid-priced segments of all categories of chocolate confectionery and stands out with constant launches renewing its portfolio.
Other grocery retailers is, by far, the most important sales channel for chocolate confectionery. This is explained because there are highly numerous kiosks nationwide.
Countlines registered the best performance in retail volume terms over the review period. This was due to the strong competition in countlines since the launch of the famous Kit Kat brand by Nestlé Argentina SA in March 2015.
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This industry report originates from Passport, our Packaged Food market research database.