Executive Summary

Jul 2018
PROSPECTS
The consumption of chocolate confectionery recovers in 2018

In 2017, for the fourth consecutive year, the consumption of chocolate confectionery decreased in retail volume terms. The poor performance of general consumption due to the complicated economic situation negatively impacted impulse categories in 2013-2017, and chocolate confectionery was no exception.

Cost increases and exchange rate devaluation impact prices

Over the review period, the average price of chocolate confectionery increased below general inflation, based on inflation growth rates estimated by economists and specialist consultants in the first year of the review period, given the low credibility of official statistics. Companies’ strategy has been to increase prices as little as possible to avoid deepening the decrease in volume sales.

Healthy products are still a niche but have high potential

The existing offer of HW chocolate confectionery is very limited and practically insignificant in Argentina. Over the review period, there were significant launches of rice-based products coated in chocolate, such as the Gallo brand by Molinos Río de la Plata SA in countlines.

COMPETITIVE LANDSCAPE
Arcor gains ground with its new products’ performance

Arcor SAIC strengthened its dominance of chocolate confectionery in 2018 due to its renewed product portfolio. The company has a broad variety of brands in the low- and mid-priced segments of all categories of chocolate confectionery and stands out with constant launches renewing its portfolio.

Other grocery retailers plays a key role in chocolate confectionery sales

Other grocery retailers is, by far, the most important sales channel for chocolate confectionery. This is explained because there are highly numerous kiosks nationwide.

Fierce competition in countlines

Countlines registered the best performance in retail volume terms over the review period. This was due to the strong competition in countlines since the launch of the famous Kit Kat brand by Nestlé Argentina SA in March 2015.

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Chocolate Confectionery in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Argentina?
  • What are the major brands in Argentina?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources