Chocolate confectionery is anticipated to maintain steady volume growth over the forecast period, in line with the recovery of the Vietnam economy and rising disposable incomes. In particular, the category is set to benefited from growing urbanisation, which will widen the consumer base for these products.
One factor that could hamper sales of chocolate confectionery over the forecast period is the growing interest in health and wellness, as affluent consumers are more likely to be influenced by this trend. As such, new product developments are likely to centre around chocolate confectionery with a lower sugar content, fewer calories and/or functional benefits, as well as highly indulgent products, to be consumed in smaller quantities.
Supermarkets will continue to account for the largest share of retail distribution in chocolate confectionery in Vietnam thanks to the channel’s ability to store chocolate confectionery at appropriate temperatures. Small local grocers, on the other hand, face challenges in preventing chocolate confectionery from melting when on display in their stores as well as when they are in transit.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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