The forecast period prospects for sales of chocolate confectionery are expected to be promising in Vietnam thanks to the anticipated recovery of the country’s economy and rising purchasing power. This is set to encourage consumers to enjoy chocolate confectionery more often, with more affluent consumers expected to spend more on higher-quality brands.
During the forecast period, the range of options available to consumers in chocolate confectionery is expected to expand. With the consumer base for chocolate confectionery expected to expand, thus leading category sales to rise, it is inevitable that more players will seek to enter the category.
Over the forecast period, supermarkets is expected to continuing accounting for the largest share of retail distribution in chocolate confectionery in Vietnam thanks to the channel’s ability to store chocolate confectionery at appropriate temperatures. Small local grocers on the other hand face challenges in preventing chocolate confectionery from melting when on display in their stores as well as when they are in transit.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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