Collaborations with other brands have become a successful strategy for companies looking to capture a larger consumer base and to create new business opportunities. Thus, players within chocolate confectionery, particularly international ones, are expected to look to grow their business by creating co-branded products and by cooperating with other major brands.
International players will likely continue to dominate sales of chocolate confectionery over the forecast period thanks to their wide distribution reach and comprehensive portfolios of products. These players also offer a diverse range of pack sizes to meet the budgets of different consumers.
The COVID-19 pandemic put a sizeable dent in sales of chocolate confectionery for gift giving occasions with consumers unable or unwilling to gather socially or with family. After a speedy vaccination rollout, countermeasures were eventually relaxed towards the end of 2021, with the remaining measures being lifted in 2022, including allowing foreign tourists into the country without a negative PCR test.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!