Chocolate confectionery is not a particularly popular snack in Morocco, compared to for instance ice cream. However, consumption will increase over the forecast period and there will be moderate constant value growth, as it is increasingly consumed for occasions such as birthdays.
Inflation is expected to increase in 2022 and if this continues over the forecast period, as rising global energy prices, aggravated by the war in Ukraine, and continuing global supply constraints, push retail prices up further, then consumers will be increasingly price sensitive. As a result, consumers will trade down to cheaper brands and local and regional brands could benefit, as they are more affordable.
Players in chocolate confectionery in Morocco are committed to meeting the needs of different consumers. Indeed, one of the most important growth drivers will be ongoing innovation.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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