The rate of growth in retail volume sales of chocolate confectionery will remain moderate during the forecast period, supported by an expanding population and urbanisation. The fact that chocolate confectionery will remain unaffordable to many on low incomes will continue to weigh on demand.
Dark chocolate grew in popularity during the latter part of the review period, and this trend is set to extent into the forecast period. Initially wary of its relatively bitter taste, local consumers are gradually warming to it.
Cadbury Kenya Ltd’s is likely to remain the clear leader in chocolate confectionery during the forecast period. Its Fudge, Dairy Milk and Lunch Bar brands are widely distributed, have a good reputation for quality among local consumers and are backed by significant advertising support.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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