Chocolate confectionery is set to maintain slow and steady retail volume growth along with dynamic current value growth in the forecast period. Volume growth is projected to remain low, as chocolate confectionery will remain unaffordable to many on low incomes, but growth will be supported by the expanding population and urbanisation.
In 2019, Mars developed a new manufacturing site in Kenya, which doubled its production capacity. Although this site manufactures chewing gum and sugar confectionery, and chocolate confectionery is still imported from South Africa and Egypt, the new plant allows the company to coordinate imports, distribution, and marketing of its chocolate confectionery.
The Kenyan government recognises the growing incidence of non-communicable diseases (NCDs) as a concern. In 2021, the government implemented the National Strategic Plan for Prevention and Control of NCDs 2020/21-2025/26.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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