Chocolate confectionery is predicted to record a strong performance over the forecast period, in both foodservice and retail volume growth terms. However, as previously noted, retail value growth (at constant 2023 prices) is set to marginally outperform the average retail volume growth rate, in line with the rising premiumisation trend in Saudi Arabia.
Discounters is expected to gain further penetration of chocolate confectionery over the forecast period following a dynamic sales performance towards the end of the review period. The channel is gaining in popularity among chocolate confectionery consumers due to price increases in the category, with discounters perceived as offering more affordable options than hypermarkets and supermarkets.
Chocolate confectionery is set to remain a dynamic category within snacks over the forecast period, and since the local market is becoming an attractive opportunity for many investors’ businesses, it is expected to encourage new brands, both foreign and local, to enter and expand. These efforts will be supported by the facilitation of granting licences for foreign companies to enter Saudi Arabia, in addition to easing the process of opening new local companies for Saudis.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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