Steady retail volume and value (constant 2022 prices) growth is projected for chocolate confectionery in the forecast period. However, retail sales are set to remain below 2019 levels by the end of the forecast period in volume terms, and only exceed the pre-pandemic level in 2027 in value (constant 2022 prices) terms.
The rise of e-commerce is expected to be an important theme in packaged food over the forecast period, as the development and growth of the channel has been accelerated by the restrictions on consumer movement and health and hygiene concerns of the COVID-19 pandemic. Companies with a strong online presence will continue to use digital marketing to engage with consumers and alert them to new product launches and developments, which will help brands to remain visible.
Healthy eating is another key trend expected to develop more strongly over the forecast period. As consumers become increasingly health-orientated and aware of the risks associated with eating large quantities of sugar and calories, more opportunities are likely to open up for companies looking to jump on the healthy eating bandwagon.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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