Retail current value sales of chocolate confectionery are expected to increase further in 2023, although the overall growth trajectory is expected to slow almost to stagnation by the end of the forecast period. Even pre-COVID-19 current value sales were declining, and after sales recover post-COVID-19 there are not likely to be any category-changing products on the horizon – like Maltesers in 2020.
Consumption patterns in chocolate confectionery altered in South Korea during the two-year pandemic period, and these changes are expected to be retained to a certain extent over the forecast period. In general, sales of chocolate confectionery mainly focus on the winter season due to Valentine’s Day – almost 50% of total sales occur in February.
While there have been several attempts to create better-for-you concepts in chocolate confectionery in South Korea, almost every attempt has failed, as a superior taste is a more important factor for Korean consumers. However, health is becoming one of the most crucial elements in consumers’ lives, especially fuelled by the pandemic.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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