Retail sales of chocolate confectionery are projected to experience growth in current value terms throughout the forecast period, although this will be slow. However, most years of the forecast period volume sales are expected to show only a marginal increase, or even stagnate or decline.
Chocolate confectionery has been facing challenges finding new avenues for growth since the decline of the Maltesers craze, which started in 2019 from a YouTube mukbang eating a bucket of Maltesers with milk in a big bowl like breakfast cereals. Compared with other confectionery categories, such as pastilles, gummies, jellies and chews, chocolate confectionery has seen limited attempts at innovation in terms of new flavours, textures, or collaborative products.
Amidst mounting rivalry in chocolate confectionery and competing products, manufacturers are actively seeking to create new chocolate consumption occasions that cater to evolving consumer preferences. One notable trend is the exploration of chocolate as a side snack to be enjoyed alongside wine, targeting adult consumers in line with growing sales of wine.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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