Chocolate Confectionery in Poland

September 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Chocolate Confectionery industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Chocolate Confectionery in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Chocolate Confectionery in Poland?
  • Which are the leading brands in Chocolate Confectionery in Poland?
  • How are products distributed in Chocolate Confectionery in Poland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Chocolate Confectionery in Poland - Category analysis

KEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume growth decelerates as rising prices and rising cost of living limits the consumer budget for chocolate confectionery
Manufacturers emphasis product benefits in marketing and on the label to attract more health-conscious consumers
Innovation remains important in seasonal chocolate as consumers seek something special for gifting purposes

PROSPECTS AND OPPORTUNITIES

Manufacturers to invest in further innovation and marketing to combat the negative impact of inflation on demand
Established multinational companies to retain power over the category
Poland to remain a leading global exporter of chocolate confectionery

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2017-2022 Table 2 Sales of Chocolate Confectionery by Category: Value 2017-2022 Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2017-2022 Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2017-2022 Table 5 Sales of Chocolate Tablets by Type: % Value 2017-2022 Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2018-2022 Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2019-2022 Table 8 Distribution of Chocolate Confectionery by Format: % Value 2017-2022 Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2022-2027 Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2022-2027 Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2022-2027 Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2022-2027

Snacks in Poland - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027 Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027

MARKET DATA

Table 13 Sales of Snacks by Category: Volume 2017-2022 Table 14 Sales of Snacks by Category: Value 2017-2022 Table 15 Sales of Snacks by Category: % Volume Growth 2017-2022 Table 16 Sales of Snacks by Category: % Value Growth 2017-2022 Table 17 NBO Company Shares of Snacks: % Value 2018-2022 Table 18 LBN Brand Shares of Snacks: % Value 2019-2022 Table 19 Penetration of Private Label by Category: % Value 2017-2022 Table 20 Distribution of Snacks by Format: % Value 2017-2022 Table 21 Forecast Sales of Snacks by Category: Volume 2022-2027 Table 22 Forecast Sales of Snacks by Category: Value 2022-2027 Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027 Table 24 Forecast Sales of Snacks by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Chocolate Confectionery

  • Chocolate Pouches and Bags
  • Boxed Assortments
  • Chocolate with Toys
  • Countlines
  • Seasonal Chocolate
  • Tablets
  • Other Chocolate Confectionery

Chocolate Confectionery

This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Chocolate Confectionery research and analysis database.

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