Executive Summary

Aug 2019
PROSPECTS
Growing concerns that climate change could affect profits

Poland experienced a long, hot summer in 2018 and the same is expected for 2019. Although retail volume sales recorded low growth in both years after the earlier declines, players are concerned that if these weather patterns continue due to global warming, the full potential of chocolate confectionery could be limited over the long term as consumers tend to prefer alternative snacks such as ice cream in hot periods.

Premiumisation to add value and offset maturity

Chocolate confectionery is rather mature in Poland, with limited retail volume growth in 2019. Retail value recorded a better performance, largely due to increases in average unit prices given the premiumisation trend.

Seasonal chocolate bucks the trend with strong retail volume growth

Seasonal chocolate bucked the trend in chocolate confectionery with high retail volume growth in 2019. In Poland, seasonal chocolate is not only prevalent during the Christmas, Easter and St Valentine’s Day periods, it is also popular as a gift during Holy Communion and Grandparents’ and Parents’ Days.

COMPETITIVE LANDSCAPE
Recent entrant, Eti European Food Industries, performs well with plans to expand its offer

The Turkish Confectionery giant, Eti European Food Industries, entered Poland in March 2018. It currently focuses on its Eti milk chocolate countlines brand which contains double roasted hazelnuts.

Domestic companies invest in their production capacities

The main domestic players are investing in their production capacities. Lotte Wedel, Colian and Wawel enjoy recognition across multiple generations, extending their classic brands into different products.

Uncertainty over future legislation casts a cloud

Chocolate confectionery, similarly to other food categories, faces growing uncertainty over how the legal environment will develop, as the current government has a reputation for rapid implementation of its ideas. As was the case with the ban on trade on Sundays, the Prime Minister has suggested action may be taken to limit sales of private label products in Poland.

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Chocolate Confectionery in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Poland?
  • What are the major brands in Poland?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Chocolate Confectionery in Poland - Category analysis

HEADLINES

PROSPECTS

Growing concerns that climate change could affect profits
Premiumisation to add value and offset maturity
Seasonal chocolate bucks the trend with strong retail volume growth

COMPETITIVE LANDSCAPE

Recent entrant, Eti European Food Industries, performs well with plans to expand its offer
Domestic companies invest in their production capacities
Uncertainty over future legislation casts a cloud

CATEGORY DATA

Table 1 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 2 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 8 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth
Changes in lifestyle determine dynamics
Strong competition between international and local players, as well as private label
Expansion leads discounters to take share from other modern grocery retailers
Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice
Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice
Consumer Foodservice
Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources