Marketing will play an increasingly important role for brand owners within the chocolate confectionery industry in Poland during the forecast period. Milka introduced changes to its chocolate's shape, making it more oval and featuring its cow mascot, Lila, on one of the squares.
In the forecast period, an increasing number of Poles will seek out high-quality chocolate products that not only have a minimal negative impact on their health, but actually offer benefits. Chocolate, which contains beneficial substances like magnesium, potassium, and iron, can meet these demands, especially if it is produced using natural ingredients and without artificial additives.
During the forecast period, more and more Polish consumers will pay attention to packaging that adheres to the principles of sustainable development. Chocolate manufacturers will need to replace artificial, plastic packaging with those made from paper and produced sustainably.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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