Poland experienced a long, hot summer in 2018 and the same is expected for 2019. Although retail volume sales recorded low growth in both years after the earlier declines, players are concerned that if these weather patterns continue due to global warming, the full potential of chocolate confectionery could be limited over the long term as consumers tend to prefer alternative snacks such as ice cream in hot periods.
Chocolate confectionery is rather mature in Poland, with limited retail volume growth in 2019. Retail value recorded a better performance, largely due to increases in average unit prices given the premiumisation trend.
Seasonal chocolate bucked the trend in chocolate confectionery with high retail volume growth in 2019. In Poland, seasonal chocolate is not only prevalent during the Christmas, Easter and St Valentine’s Day periods, it is also popular as a gift during Holy Communion and Grandparents’ and Parents’ Days.
The Turkish Confectionery giant, Eti European Food Industries, entered Poland in March 2018. It currently focuses on its Eti milk chocolate countlines brand which contains double roasted hazelnuts.
The main domestic players are investing in their production capacities. Lotte Wedel, Colian and Wawel enjoy recognition across multiple generations, extending their classic brands into different products.
Chocolate confectionery, similarly to other food categories, faces growing uncertainty over how the legal environment will develop, as the current government has a reputation for rapid implementation of its ideas. As was the case with the ban on trade on Sundays, the Prime Minister has suggested action may be taken to limit sales of private label products in Poland.
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This industry report originates from Passport, our Packaged Food market research database.