Competitive Landscape
Roshen Drives Stability as Innovation Reshapes Product Formats
Chocolate confectionery in Ukraine is highly concentrated, with Roshen Kondyterska Korporatsia holding a dominant 38% share by value in 2026, followed by Mondelez Ukraine PAT at 15%, Mars Ukraine TOV at 10%, Ferrero-Ukraine TOV at 9% and Malbi Foods TOV at 8%. Svitoch Firma AT, fully owned by Nestlé, is in sixth position with a 4% market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Chocolate Confectionery in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Chocolate Confectionery in Ukraine?
- Which are the leading brands in Chocolate Confectionery in Ukraine?
- How are products distributed in Chocolate Confectionery in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Chocolate Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Chocolate Confectionery in Ukraine - Category analysis
Key Data Insights
Chocolate Confectionery Summary
Shrinking Pack Sizes Drive Steady Demand
Tablet Downsizing Reshapes Consumer Behaviour
Millennium Inspires Indulgence with New Launches
Brands Leverage Loyalty and Innovation to Capture Diverging Consumer Needs
Tablets Consolidate Leadership as New Textures and Flavours Drive Growth
Aggressive Pricing and Premium Launches Reshape Brand Strategies
Roshen Drives Stability as Innovation Reshapes Product Formats
Supermarkets Sustain Dominance as Promotions Drive Sales
Online Gifting and Premium Formats Lift E-Commerce
Brands Drive Affordability with Downsized Tablets
Millennium Lures Shoppers with Dessert-Inspired Chocolate
Kitkat and Ferrero Strengthen Brand Loyalty with Format and Gifting Innovation
Snacks in Ukraine - Industry Overview
2026 Developments
Key Data Insights
Value Growth Makes up for Uneven Volume Recovery
Snacking as a Staple Boosts Daily Consumption
Brands Capture Adventurous Palates with Global Flavours
Robust Growth Forecast as Consumer Expenditure on Food Recovers
Brands Attract Adventurous Shoppers with Bold Global Flavours
Manufacturers Set to Invest in Premiumisation and Consumer Engagement
Roshen Leverages Innovation to Widen Its Leadership as Rivals Rebuild
Proximity Leads Supermarkets to Dominate
Rozetka and Glovo Fuel Online Growth
Retailers and Brands Drive Home-Focused Consumption and Impulse Buying
Chipster Reinvents Spicy Snacking with Asian-Inspired Launches
Roshen Expands Snack Occasions with Dessert-Inspired Hybrids
Lasunka and Rud Drive Premiumisation through Cross-Category Textures
Country Reports Disclaimer
The following categories and subcategories are included:
Chocolate Confectionery
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
Chocolate Confectionery
This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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