Chocolate confectionery continued to see strong retail current value and volume growth in 2019, seeing recovery after the crisis period due to rising consumer purchasing power. Meanwhile, local manufacturers presented their goods at European exhibitions, and thanks to preferential terms of export to the European Union, they sold more abroad.
In January 2018, a new law regarding the classification and production standards of chocolate and chocolate-based products came into force. According to this law, confectionery products can only be called “chocolate” if they contain at least 43% cocoa-based products in terms of dry material and over 25% cocoa butter.
Boxed assortments saw the fastest retail current value growth within chocolate confectionery in 2019, which was partly due to premiumisation. As these products are traditionally given as gifts, consumers are ready to pay more for interesting packaging or unusual flavours even in tough times.
Roshen Kondyterska Korporatsia remained the strong leader in chocolate confectionery in value terms in 2019. It focused on new product developments in 2018 and 2019, updating its milk chocolate tablets line with premium dessert flavours.
The competition is very strong within tablets, and is expected to continue to grow in the coming years. Manufacturers aim to attract consumers by offering new, unusual product developments.
Private label is actively developing and maintaining stable growth within chocolate confectionery in Ukraine. Retail chains are proactive within the category and compete for share.
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This industry report originates from Passport, our Packaged Food market research database.