Chocolate confectionery saw retail value sales come to a near standstill in 2020 as a result of economic uncertainty and consumers’ price sensitivity. This was a consequence of the COVID-19 pandemic as many consumers stayed at home and practised social distancing.
During 2020 and the beginning of 2021 several manufacturers released small pack sizes to make products more affordable per unit, for example in boxed assortment Ferrero-Ukraine TOV released a Ferrero Rocher 100g and Raffaello 80g that is normally 100g and in tablets aerated 80g Roshen from Roshen Kondyterska Korporatsia, 65g private label from ATB-Market, 85g Korona and 92g Milka from Mondelez Ukraine PAT were downsized from 100g.
Chocolate confectionery in Ukraine continues to be led in 2021 by major local producers such as Roshen Kondyterska Korporatsia and AVK SAT, and international players such as Mondelez, Mars and Nestlé-Ukraine TOV. Roshen Kondyterska Korporatsia continues to gain value share in 2021 with its wide product portfolio which it supports through active advertising on television.
Chocolate confectionery is expected to continue seeing an increase in retail sales in volume and constant value terms during the forecast period, although growth is likely to be slower than in 2021. Demand will mostly be driven by consumers regaining some confidence in the economy and adding discretionary treats to their shopping baskets, returning to greater normalisation in terms of purchasing behaviour as the COVID-19 vaccine is rolled out and restrictive measures are further eased.
Price promotions are expected to increase in importance during the forecast period, especially in tablets and countlines. Larger and longer promotional activity on a regular basis is expected.
Larger tablets, those greater than 200g, are becoming a trend with Milka launching a 300g tablet, Roshen Lacmi a 295g tablet, and Svitoch a 240g tablet during the review period. They are marketed as being for sharing and gifting.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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