Flavour inspiration and newer formats of snacking create opportunities for leading players to create newer consumption occasions. With local consuming more snacks at home, second-ranked category player Mars Australia released Maltesers Popcorn, a unique recipe developed and manufactured at the company’s Ballarat production factory.
As consumers increasingly snacked at home during the pandemic, portion control gained in importance, leading to innovation of formats. After launching its Bites range in 2021 following consumer demand for portion-controlled snacking compatible with sharing, Allen's (Nestlé) is expanding its range with Rolo and Mini Dark Chocolate Raspberries.
The growth of chocolate confectionery in Australia has traditionally been driven by new product developments focusing on new flavours, as taste remains a key driver of chocolate consumption. However, with the rise of plant-based options across packaged food as local consumers look to further limit their animal product intake, leading players are launching innovation to meet this growing opportunity.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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