Although 2022 is expected to be rather challenging for chocolate confectionery, the performance of the category over the forecast period is set to be more optimistic. Chocolate confectionery is one of the major indulgences across the globe and in Kazakhstan in particular.
Kazakhstan has its own strong local production, which successfully competes with the global brands, mainly in the economy and mid-priced segments. It is expected that local manufacturers, such as category leader Rakhat AO and Bayan Sulu AO, will gain in shares during the times of economic uncertainty – with the demand for indulgence at an affordable price driving these sales.
On the contrary, Ukrainian manufacturers such as Roshen Kondyterska Korporatsia (Grand Toffy brand), and Russian players such as KDV Group OOO (Sprint brand), are expected to experience declining trends over the forecast period. Both companies will continue to experience problems with production and logistics, due to the war in Ukraine and sanctions against Russia.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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