Local companies are expected to restore their previous positions in the chocolate confectionery category, as problems with the supply of raw materials are being resolved, but the country will continue to remain dependent on imports for the supply of sugar, flour and other components. The recovery in sales will be moderate and gradual, as the process will be held back by relatively high product prices due to the high rate of inflation.
The boxed assortments category is not expected to come back to its significant pre-pandemic volumes during the forecast period. The category is now seen as quite old-fashioned and is increasingly likely to be replaced by alternatives such as biscuits, savoury snacks and other small festive indulgences.
The chocolate with toys category is expected to come back to a more positive performance following the losses of the 2022-2023 period. The category was suffering from the decreasing purchasing power of consumers after the turmoil of 2022 and the resultant economic uncertainty.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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