Chocolate confectionery in Bulgaria will develop positively in 2023 and over the forecast period, posting both continued volume and current value growth. This is largely thanks to the further expansion of modern grocery retailers into second-tier cities, which will make more accessible a wider variety of products to more consumers, with demand driven by regular price promotions.
Health and wellness trends will make their impact felt in chocolate confectionery over the forecast period. There will be several new launches in organic and vegan varieties, for example.
Boxed assortments saw erratic demand patterns over the review period, and lockdown meant that the gifting occasions these are often bought for were greatly reduced. However, demand for these products is expected to improve over the forecast period and show stability.
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Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.
See All of Our DefinitionsThis report originates from Passport, our Chocolate Confectionery research and analysis database.
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