Chocolate confectionery looks set to post solid growth in retail volume and current value sales throughout the forecast period, with all categories projected to expand in both respects. Together with the anticipated easing of inflationary pressures and gradual improvements in purchasing power, the enduring indulgence appeal of these products and the further development of Bulgaria’s snacking culture will continue to boost consumption.
Rising health-consciousness will continue to influence the chocolate confectionery choices of Bulgarians over the forecast period. In addition to organic, vegan and gluten-free varieties, consumers are expected to show growing interest in standard products that are made with higher quality natural ingredients and contain less sugar and fewer artificial additives.
Despite the growing availability of more niche and specialist options such as organic, vegan and carob varieties, conventional products will continue to dominate chocolate confectionery in Bulgaria over the forecast period. Moreover, together with strong brand loyalty, sustained investment in innovation, marketing activities and distribution should enable leading mainstream manufacturers like Ferrero, Nestlé and Mars to further consolidate their positions.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of tablets, countlines, chocolate pouches and bags, boxed assortments, seasonal chocolate, chocolate with toys, and other chocolate confectionery. Nuts and fruits covered in chocolate are included in this category. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
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