Consumption of cider/perry in Bosnia and Herzegovina is heavily concentrated in on-trade channels. Accordingly, the category was particularly hard hit in 2020 when foodservice outlets were forced to close for lengthy periods during lockdowns and fear of contracting COVID-19 discouraged many people from frequenting such establishments after they reopened, with on-trade volume sales declining at a high double-digit rate.
Cider/perry remains a minor alcoholic drinks category in Bosnia and Herzegovina. Demand for this product type is largely confined to Sarajevo and other big cities, and it is primarily consumed by more affluent young adults.
Carlsberg’s Somersby continued to dominate cider/perry in total volume sales terms in 2021. This brand enjoys a strong early mover advantage, to the extent that it is synonymous with the category in the minds of many consumers.
The outlook for cider/perry over the forecast period is broadly favourable, with on- and off-trade volume and current value sales projected to grow at robust rates from 2022 onwards. In the short-to-medium term, the category should continue to benefit from growth in confidence and spending power among consumers and increased levels of socialising as pandemic-related disruption subsides.
Younger adults – ie millennials and members of Generation Z – will remain the core consumers of cider/perry in Bosnia and Herzegovina over the forecast period. Leading players will continue to try to strengthen interest in and loyalty towards their brands among these demographics by developing novel flavour variants and running advertising campaigns that emphasise their use of high quality ingredients, sophisticated fermenting techniques etc.
Somersby from Carlsberg is expected to maintain its dominant position in cider/perry over the forecast period. In addition to its early mover status, the brand should continue to benefit from high investment in promotional support, improvements in distribution and the launch of new flavours.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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