Competitive Landscape
Lm Di Maria Lucia Melchiori & C Holds Lead as New Brands Enter the Field
The largest manufacturer, LM Di Maria Lucia Melchiori & C, held 26% volume share in 2025, while other key players such as Maley and Maffei claimed 16% and 12% respectively. The remainder is distributed among a range of domestic and international producers.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Italy?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Italy - Category analysis
Key Data Insights
Cider/Perry Summary
Mindful Drinking and Craft Innovation Boost Cider Volume Sales
Galipette 0% Accelerates the Nolo Trend
Healeys Cornish Gold and Rattler Drive Provenance-Led Innovation and Broaden Consumer Appeal
Premium Brands Expand Retail Presence and Drive Consumer Spending
Retail E-Commerce Accelerates Premiumisation and Widens Consumer Access
Lm Di Maria Lucia Melchiori & C Holds Lead as New Brands Enter the Field
Modern Channel Leads as Retail E-Commerce Gains Ground with Premium Artisanal Ciders
Alcoholic Drinks in Italy - Industry Overview
2025 Developments
Key Data Insights
Rtds, Non-Alcoholic and Cider/Perry Are Standout Performers as Mindful Drinking Curbs Consumption
Players Respond to Mindful Drinking with Low Abv Craft Launches
Microbreweries Capture Mindful Consumers with Innovative Low Abv Beer
Mixology and Mindful Rituals Reshape Demand as Incomes Stabilise
Innovation in Low and Non-Alcoholic Launches Drives Rtds and Cider Surge
Heineken Italia and Birra Peroni Adapt with Innovation as Competition Intensifies
Supermarkets Expand Brand Variety to Capture More Shoppers
Retail E-Commerce Accelerates Niche Brand Growth and Consumer Choice
Price Sensitivity and Mindful Drinking Reshape On-Trade and Off-Trade Balance
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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