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Learn moreAug 2020
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The health and natural trends, combined with strict drink/driving legislation in Italy, drove the cider/perry category’s growth over the review period, and this continued in 2019. The category remained small, but was winning consumers at the expense of alternatives such as low-alcohol/non-alcoholic beer, as cider is perceived as more natural.
While the food pairing, cocktail and low-alcohol trends boosted the category’s sales in on-trade channels, the presence of cider/perry in off-trade outlets, especially modern grocery retailers, remained marginal in 2019. Domestic retailer Sidro & Cider continued to make waves in Italy in 2019, with its premium and original offering.
LM di Maria Lucia Melchiori & C snc remained the category’s leader in 2019, with its domestic brand Melchiori. Its position is due mostly to low competition.
On-trade volume sales of cider/perry are expected to fall by 38% in 2020 in light of the impact of COVID-19. This compares to an expected 16% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
Cider remains a small category in Italy. It was experiencing a double-digit growth in recent years, led by pushing degustation initiatives and rising availability across on-trade establishments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.