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Country Report

Cider/Perry in

Cider/Perry in Italy

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Cider/perry sees extensive off-trade decline in 2020 as a result of lockdown and horeca closures

Despite an optimistic pre-pandemic growth forecast, COVID-19 impacted cider/perry significantly as these alcoholic drinks are usually consumed outside of the home. The category's on-trade volume sales saw extensive decline, although this was mitigated to some extent by an increase in off-trade sales.

LM di Maria Lucia Melchiori & C snc consolidates lead in a category with limited foreign and multinational players

LM di Maria Lucia Melchiori & C snc remained the category's leader in 2020 with its domestic brand Melchiori. The company's strong position is primarily due to low competition in cider and perry.

The health and wellness trend increases interest in lower-alcohol products, boosting the popularity of cider/perry

The health and wellness trends, combined with strict drink/driving legislation in Italy, drove the cider/perry category's growth over the review period, and this continued in 2020 as local consumers prioritised wellbeing in the wake of the pandemic. The category remained small but has been attracting consumers at the expense of alternatives such as low-alcohol/non-alcoholic beer, as cider is perceived as more natural and appreciated for its low alcohol content and pleasant flavour.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Italy?
What are the major brands in Italy?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cider/perry sees extensive off-trade decline in 2020 as a result of lockdown and horeca closures

LM di Maria Lucia Melchiori & C snc consolidates lead in a category with limited foreign and multinational players

The health and wellness trend increases interest in lower-alcohol products, boosting the popularity of cider/perry

RECOVERY AND OPPORTUNITIES

As cider grows in popularity, emergent players and a wider range of retail channels will seek to benefit in the coming years

As COVID-19 restrictions are lifted, a desire to socialise will see cider's performance improve significantly

On-trade sales will bounce back quickly post-pandemic, but off-trade performance will also be positive

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2015-2020
Table 2 Sales of Cider/Perry: Total Value 2015-2020
Table 3 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 4 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 12 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 13 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Cider/Perry in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Cider/perry sees extensive off-trade decline in 2020 as a result of lockdown and horeca closures

LM di Maria Lucia Melchiori & C snc consolidates lead in a category with limited foreign and multinational players

The health and wellness trend increases interest in lower-alcohol products, boosting the popularity of cider/perry

Samples

Overview

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Table of Contents

Cider/Perry in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cider/perry sees extensive off-trade decline in 2020 as a result of lockdown and horeca closures

LM di Maria Lucia Melchiori & C snc consolidates lead in a category with limited foreign and multinational players

The health and wellness trend increases interest in lower-alcohol products, boosting the popularity of cider/perry

RECOVERY AND OPPORTUNITIES

As cider grows in popularity, emergent players and a wider range of retail channels will seek to benefit in the coming years

As COVID-19 restrictions are lifted, a desire to socialise will see cider's performance improve significantly

On-trade sales will bounce back quickly post-pandemic, but off-trade performance will also be positive

CATEGORY DATA

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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