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Country Report

Cider/Perry in

Cider/Perry in Italy

23 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ancient tradition and novelty at the same time, cider enters Italian drinking habits

Italian cider is new and full of opportunities. In 2017, consumers needed to be informed and educated about this mostly unknown drink.

Off-trade adapts to cider’s growth

Specialist restaurants that opened in 2017, especially in the northern areas, began to serve tap cider to customers. This was an important action to educate consumers.

New lifestyle trends support cider because it is seen as a healthy drink

Major trends in 2017 that favoured cider consumption were organic food, biological drinks, healthy nourishment and vegan diets. The major drivers that stimulated consumers’ choices were low ABV, fruit flavour, bottle-fermentation, artisanal production, low or zero sulphites, no ethanol, no sucrose, no yeast and easily digestible.

COMPETITIVE LANDSCAPE

Growth and dynamism among domestic manufacturers

All mountainous areas of Italy are suitable for cider production; in 2017 mostly the northern and some central areas were involved in this development. Manufacturers were virtuously connected to each other and with specialist retailers.

Multinationals are struggling, consumers giving trust to local manufacturers

Heineken introduced Strongbow Gold in Italy in 2011, but it did not turn out to be a successful launch and the product was soon withdrawn. Heineken invested strongly in communication campaigns to support this launch, but the product was perceived as a low-quality cider.

Demand is growing, new players may appear over forecast period

The growth of cider will soon create space for new players. Specialist retailers are likely to expand their offer, choosing from leading producers in Europe.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Italy?
What are the major brands in Italy?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Italy - Category analysis

HEADLINES

PROSPECTS

Ancient tradition and novelty at the same time, cider enters Italian drinking habits

Off-trade adapts to cider’s growth

New lifestyle trends support cider because it is seen as a healthy drink

COMPETITIVE LANDSCAPE

Growth and dynamism among domestic manufacturers

Multinationals are struggling, consumers giving trust to local manufacturers

Demand is growing, new players may appear over forecast period

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Value growth higher than volume for alcoholic drinks in Italy

Premiumisation and focus on cocktails as major trends in 2017

Multinationals show great interest in acquiring craft domestic breweries

Internet retailing grows due to good performances of specialist online retailers

Strong opportunities for growth linked to craft, regional and premium products

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2016-2018

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ancient tradition and novelty at the same time, cider enters Italian drinking habits

Off-trade adapts to cider’s growth

New lifestyle trends support cider because it is seen as a healthy drink

COMPETITIVE LANDSCAPE

Growth and dynamism among domestic manufacturers

Multinationals are struggling, consumers giving trust to local manufacturers

Demand is growing, new players may appear over forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Italy - Category analysis

HEADLINES

PROSPECTS

Ancient tradition and novelty at the same time, cider enters Italian drinking habits

Off-trade adapts to cider’s growth

New lifestyle trends support cider because it is seen as a healthy drink

COMPETITIVE LANDSCAPE

Growth and dynamism among domestic manufacturers

Multinationals are struggling, consumers giving trust to local manufacturers

Demand is growing, new players may appear over forecast period

CATEGORY DATA

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Value growth higher than volume for alcoholic drinks in Italy

Premiumisation and focus on cocktails as major trends in 2017

Multinationals show great interest in acquiring craft domestic breweries

Internet retailing grows due to good performances of specialist online retailers

Strong opportunities for growth linked to craft, regional and premium products

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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