Driven by innovation, new product development and an increasing distribution presence, cider/perry is likely to keep growing, both in off- and on-trade volume terms over the forecast period. Indeed, while over the review period cider/perry had marginal in-store visibility and scarce availability in modern grocery retailers, this is likely to gradually change over the forecast period as demand grows.
Although the off-trade channel still dominates sales of cider/perry in Italy, over the forecast period sales are expected to see stronger growth through the on-trade channel. Demand for cider/perry in restaurants has been hindered by the perception of these products as a wine substitute, with this being due to domestically produced cider often coming in 750ml, wine-like glass bottles.
Positioning will be key to attracting the interest of younger generations looking for products with a lower alcohol content, no added sugar and natural ingredients. Prevailing trends reveal that cider/perry is especially popular among younger consumers in Italy.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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