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Country Report

Cider/Perry in

Cider/Perry in Italy

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Food pairing and cocktails with cider boosting sales

Cider sales are growing in Italy. This product is appreciated for its low alcohol content and pleasant flavour.

Mele Vallée 2018 – the Italian trade show for Italian cider

In Antey Saint André, in the north of the country, the national cider trade fair is held annually. Most of the Italian cider production is concentrated in the northern region of the country.

Cider benefiting from health and low-alcohol trends

Italian lifestyles and consumption were strongly influenced by the health trend in 2018. Consumers are increasingly preferring to choose alcoholic drinks with lower alcohol content than in previous years.

COMPETITIVE LANDSCAPE

Leading player LM di Maria Lucia Melchiori & C snc looking to grow

LM di Maria Lucia Melchiori & C snc offers four main product lines: Valle delle Mele, Melchiori, Biotrentino, Mela Rossa & U’go. The player is very active in all-encompassing communication strategies and it is well known and widely available at all northern retailers.

Domestic player Santa Luthia Srl only produces vegan cider

Santa Luthia Srl is a domestic player based in the Friuli region. Santa Luthia’s products are 100% organic and 100% made in Italy.

Sidro & Cider, a dynamic domestic retailer

The owners of Sidro & Cider set up the business to help foster the culture of cider in Italy as they detected an area of the market that was showing strong signs of intensive growth. The retailer is very active in communication in order to widen the base of domestic cider drinkers.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Italy with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Italy?
What are the major brands in Italy?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Italy - Category analysis

HEADLINES

PROSPECTS

Food pairing and cocktails with cider boosting sales

Mele Vallée 2018 – the Italian trade show for Italian cider

Cider benefiting from health and low-alcohol trends

COMPETITIVE LANDSCAPE

Leading player LM di Maria Lucia Melchiori & C snc looking to grow

Domestic player Santa Luthia Srl only produces vegan cider

Sidro & Cider, a dynamic domestic retailer

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Premiumisation trend and success of lower-alcohol beverages

Sparkling, sweet and low alcohol trending in wine, craft beer tourism boosting territories

“Legge di Bilancio” law to see a 40% tax reduction for craft breweries from 2019

Internet retailing grows and online retailers proliferating

Demand for non-alcoholic alcoholic drinks is set to rise in the Italian market

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 On-trade establishments by type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Cider/Perry in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Food pairing and cocktails with cider boosting sales

Mele Vallée 2018 – the Italian trade show for Italian cider

Cider benefiting from health and low-alcohol trends

COMPETITIVE LANDSCAPE

Leading player LM di Maria Lucia Melchiori & C snc looking to grow

Domestic player Santa Luthia Srl only produces vegan cider

Sidro & Cider, a dynamic domestic retailer

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cider/Perry in Italy - Category analysis

HEADLINES

PROSPECTS

Food pairing and cocktails with cider boosting sales

Mele Vallée 2018 – the Italian trade show for Italian cider

Cider benefiting from health and low-alcohol trends

COMPETITIVE LANDSCAPE

Leading player LM di Maria Lucia Melchiori & C snc looking to grow

Domestic player Santa Luthia Srl only produces vegan cider

Sidro & Cider, a dynamic domestic retailer

CATEGORY DATA

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Premiumisation trend and success of lower-alcohol beverages

Sparkling, sweet and low alcohol trending in wine, craft beer tourism boosting territories

“Legge di Bilancio” law to see a 40% tax reduction for craft breweries from 2019

Internet retailing grows and online retailers proliferating

Demand for non-alcoholic alcoholic drinks is set to rise in the Italian market

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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