Off-trade consumption of cider/perry continued to grow in 2021 as on-trade establishments were closed until the middle of May, which continued to drive consumers to the off-trade channel. Cider/perry also benefited from becoming increasingly popular amongst women and the younger generation, as well as being increasingly consumed throughout the year and not only during summer.
Industrially produced ciders, such as Kingswood and Strongbow, dominate but craft ciders are growing in popularity and, despite their relatively higher price, are gaining a wider consumer base in the Czech Republic. The on-trade channel accounted for most sales of craft ciders before the pandemic, and during the pandemic local producers of craft cider, such as the family companies Jan Abt with cider Tátuv Sad (Dad´s Orchard) and JM CIDER with Redbrook Cider Premium, moved to the online retail world.
Regarding packaging, consumers purchased more cider in cans in 2021 as this packaging format is considered to be more convenient. Consumers appreciate the advantage of cans’ low weight and the relatively fast cooling of the drink in the refrigerator.
Following a strong sales increase during the pandemic, retail sales of cider/perry are set to stabilise, with modest growth over the 2022 to 2026 period. Consumption is to decline in 2022, but will remain above its 2019 level.
On-trade sales of cider/perry are expected to recover, returning to their pre-COVID-19 volumes during 2022. In the on-trade channel, however, cider will continue to face competition from draught flavoured beer mixes and draught flavoured non-alcoholic beer.
In 2020, the soft drinks giant Kofola purchased the craft cider manufacturer F.H.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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