Cider/Perry in the Czech Republic

PROSPECTS

Cider/perry gains a wider consumer base

Cider/perry continued to meet stronger interest from Czech consumers in 2017, stimulated by the strong promotional activities for the major brands of the four leading breweries. The breweries surprised with new variants and brands in 2017 and cider was more successful among consumers who do not like the bitter taste of beer.

Apple remains the dominant flavour

Original apple remained the dominant and most popular cider flavour in the Czech Republic in 2017. Nevertheless, cider was extended with other flavours over 2016-2017, such as red berries, elderflower or rhubarb, targeting the younger generation who like to experiment with new tastes.

COMPETITIVE LANDSCAPE

Plzenský Prazdroj withstands the strong competition

Plzenský Prazdroj as succeeded in withstanding the strong competition in 2017 and continued to hold the top position in cider/perry. The company achieved this due to the popularity and wide distribution network (both off-trade and on-trade) of its Kingswood product line and the 2017 launch of Frisco Cider, originally the malt-based RTD Frisco.

Heineken Ceská Republika launches Lišácké Jablko and gains share

Heineken Ceská Republika as only started to offer popular British brand, Strongbow, in April 2015, but quickly established a great position. It continued to gain share, mainly in the off-trade, and held the top spot in the off-trade in 2017.

Other players also see good results

The cider sales of Budejovicky Budvar np and Pivovary Staropramen sro also grew during 2017. Nevertheless, these companies held weaker total volume shares compared to 2016 amid the significant competition from the strong top two players and from smaller domestic producers such as FH Prager with FH Prager Cider, Polabský Mošt with Cider Magnetic Apple, and Václav Slouka Vendy Ranch with Rossbach Cider.

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