Cider/Perry in the Czech Republic

PROSPECTS

Consumption of cider/perry rises during 2018 due to hot and long summer

Good summer weather helped to raise consumption of cider/perry in the Czech Republic in 2018. Sales were also stimulated by extensive promotional activities by the leading breweries in the country, which owned or distributed all the leading brands.

Good potential for non-alcoholic and dry variants

Cider/perry offers good potential in the Czech Republic, although manufacturers expect that the rate of growth will slow over the forecast period. More non-alcoholic cider variants are expected to be launched and will gain a wider consumer base among sportspeople and drivers.

Apple remains the dominant flavour

The original apple flavour remained the dominant and most popular cider flavour in the Czech Republic in 2018. Nevertheless, cider was extended with other flavours over 2017-2018, such as red berries or rhubarb, targeting younger adults of legal drinking age who like to experiment with new tastes.

COMPETITIVE LANDSCAPE

Plzenský Prazdroj retains the leading position

Plzenský Prazdroj fought off intense competition to maintain its leading position in cider/perry in the Czech Republic in 2018. The company achieved this due to the popularity and wide distribution network (both off-trade and on-trade) of its Kingswood product line as well as the recent launch (in 2017) of Frisco Cider, which had previously been a malt-based RTD under the name Frisco.

Heineken Ceská Republika makes strong gains in 2018

Heineken Ceská Republika recorded strong growth in 2018, particularly in the off-trade. The company introduced the new brand Lišácké Jablko in 2017.

Other players also record good results

The sales of the other main players in cider, Budejovicky Budvar and Pivovary Staropramen, also grew during 2018. However, their total volume shares declined due to the significant competition from the strong two top players as well as the competition from smaller domestic producers such as FH Prager with FH Prager Cider, Polabsky most with Cider Magnetic Apple and Vaclav Slouka Vendyranch with Rossbach Cider.

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