Off-trade volume sales of cider/perry are expected to return to growth in 2023, thanks to the normalisation of consumer lifestyles and the revival of cross-border trade with Norway, following the full lifting of travel restrictions from 1 April 2022. In terms of the on-trade, volume sales should continue their recovery as consumer confidence returns, but growing competition from alternative drinks options, such as hard seltzers, premium RTDs and other sparkling wines, is expected to prevent a full recovery to pre-COVID-19 volume sales levels.
As consumers look to lead healthier lifestyles, this is likely to lead to more people switching to alcohol-free and low alcohol beverages. This in turn is likely to influence new product development and positioning strategies for cider/perry, with players likely to look to market their products as having a lower alcohol content than products such as wine and cocktails.
The latter half of the review period saw a renewed interest in local cider production, as small-scale cider producers sought to take advantage of consumers’ growing concerns about the environment. Some of these products are made from apples, while others incorporate a variety of other traditionally Nordic produce, including pears, rhubarb and other fruits.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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