Competitive Landscape
Thatchers and Inch’S Drive Gains as Legacy Brands Falter
Cider/perry in the UK remains highly concentrated, with a small group of large players accounting for the majority of off-trade volume. In 2025, Heineken UK secured the leading position with a total volume share of 34%, followed by Thatchers Cider with a 14% share.
Thatchers and Henry Westons Boost Appeal through Apple-Led Innovation
Product innovation in 2025 centred on refining core cider/perry propositions rather than introducing new flavour categories, with launches that focus on taste balance, drinkability, and apple provenance. Thatchers introduced Thatchers Juicy Apple, a regular cider positioned with a sweeter, more approachable apple profile, specifically targeting younger and more casual adult cider drinkers without resorting to added fruit flavours.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in United Kingdom?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in the United Kingdom - Category analysis
Key Data Insights
Cider/Perry Summary
Shoppers Trade up to Trusted Names as Regular Cider Regains Shelf Space
Alcohol-Free Launches and Quality Cues Drive Double-Digit Nolo Gains
Inch’S and Thatchers Use Regional Sourcing to Justify Premiumisation
Nolo Launches Expected to Recruit New At-Home Drinkers
Trusted Brands Focus on Heritage to Maintain Premium Shelf Space
Moderation and Economic Headwinds Reinforce Value and Quality Priorities
Thatchers and Inch’S Drive Gains as Legacy Brands Falter
Thatchers and Henry Westons Boost Appeal through Apple-Led Innovation
Hypermarkets and Supermarkets Expand Their Share by Meeting Shopper Demands
Retail E-Commerce Loses Ground as In-Store Impulse Drives Cider/Perry Sales
Thatchers and Inch’S Leverage Heritage to Boost Premium Sales
Kopparberg and Challenger Brands Drive Nolo Growth through Taste and Accessibility
Alcoholic Drinks in the United Kingdom - Industry Overview
2025 Developments
Key Data Insights
Economic Pressures Push Consumers Towards Premium Options and Moderation
Beer Maintains Dominance While Rtds Tap into Current Trends
Brewdog’S Mello Drives Functional Nolo Expansion into Everyday Occasions
Consumers Shift to Moderation and Premium Choices Amid Economic Constraints
Beer to Sustain Leadership While Rtds Drive Growth through Innovation
Producers Set to Embrace Nolo Innovation and Portfolio Rationalisation to Cut Costs
Leading Companies Leverage Portfolio Diversity and Premium Focus to Defend Share
Strategic Mergers and Innovation Propel Premium Rtds and Alcohol-Free Expansion
Supermarkets and Discounters Lead Retail Growth Amid Cost Pressures
Grocery Retailers Refine Alcohol Strategies around Moderation and Exclusivity
Retail E-Commerce Complements Grocery Channels with Niche Alcohol Offerings
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Brewdog and Campari Lead Functional Innovation Amid Moderation Trends
Late 2025 Launches Refine Wellness and Heritage for Competitive Positioning
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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