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Learn moreJul 2019
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Fruit cider continues to be a key growth driver and to consolidate towards summer berries flavours. With consumers willing to experiment with new and different flavours, more exotic flavours such as passion fruit & apple or kiwi & lime are gaining relevance.
Non/low alcohol cider sales are booming. The rise of the health-conscious consumer moderating alcohol intake has prompted a wider offering of non/low alcohol ciders in both off-trade and on-trade channels.
For the second consecutive year duty on cider will be kept at the same levels. Nevertheless, the average price is expected to increase as the category increasingly moves towards premium products.
Heineken UK Ltd remains the leading company in cider/perry, despite its volume declining in 2018. This coincides with its main brand Strongbow, which is the leading cider brand, experiencing declines in volume consumption.
Canned cider is the fastest-growing packaging variant, leading to an increase in its share. The success of cider brands in the long term is expected to depend on sustainable packaging, such as metal beverage cans, as both the industry and environmentally-conscious consumers look to eventually replace plastic packaging with more sustainable variants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in United Kingdom market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.