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Country Report

Cider/Perry in

Cider/Perry in the United Kingdom

26 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fruit cider – a solid growth engine

Fruit cider is the main growth driver for cider/perry and continues to consolidate towards berry fruit flavours. The more exotic cider flavours are expected to add more value.

Craft trend also impacts cider/perry

Mainstream apple cider was slightly in decline in 2017. Consumers are turning away from only consuming this specific offering, seeking more traditional brands that offer heritage, craft and regionality.

Legislative changes to impact cider/perry

Since the Brexit referendum, alcoholic drinks producers in the UK have had to start adapting to the changing economic environment that will predict the consumer landscape. While wine and beer prices are rising due to the pound’s devaluation and the resulting increase in import costs, cider is relatively unaffected by the UK’s decision to leave the EU, being predominantly produced domestically, thus bypassing increased import prices.

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Heineken UK Ltd remained the leading player in cider/perry in 2017. The success of the Dutch company is largely based on the popularity of its flagship brand, Strongbow.

Maturity of cider/perry increases competition among brands

Cider/perry in the UK has reached an average saturation point from which it is unlikely to recover. While it is expected to continue growing over the forecast period, albeit at a rather insignificant rate, the challenge for cider/perry is to win consumers over from competing brands.

Packaging innovations make cider brands more competitive

The Strongbow Dark Fruit line extension is a successful and relevant new product development and an innovative change. Another strong innovative line extension is Thatchers Haze Cloudy Somerset Cider.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in United Kingdom with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in United Kingdom?
What are the major brands in United Kingdom?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Fruit cider – a solid growth engine

Craft trend also impacts cider/perry

Legislative changes to impact cider/perry

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Maturity of cider/perry increases competition among brands

Packaging innovations make cider brands more competitive

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

The craft movement continues to grow as healthy lifestyle trends limit volume sales

Health and wellness makes its mark on alcoholic drinks

A focus on craft and provenance allows brands to grow in 2017

Discounters and internet retailing continue to increase their share of distribution

Changing lifestyle trends and legislative factors will impact industry growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017-2018

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fruit cider – a solid growth engine

Craft trend also impacts cider/perry

Legislative changes to impact cider/perry

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Maturity of cider/perry increases competition among brands

Packaging innovations make cider brands more competitive

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Fruit cider – a solid growth engine

Craft trend also impacts cider/perry

Legislative changes to impact cider/perry

COMPETITIVE LANDSCAPE

Heineken UK unchallenged at the top

Maturity of cider/perry increases competition among brands

Packaging innovations make cider brands more competitive

CATEGORY DATA

Alcoholic Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

The craft movement continues to grow as healthy lifestyle trends limit volume sales

Health and wellness makes its mark on alcoholic drinks

A focus on craft and provenance allows brands to grow in 2017

Discounters and internet retailing continue to increase their share of distribution

Changing lifestyle trends and legislative factors will impact industry growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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