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Country Report

Cider/Perry in

Cider/Perry in Thailand

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The entry of new brands supports strong growth in sales of cider/perry

Cider/perry continued to register strong double-digit volume and value growth in 2017 as sales continued to rise from a low base. Although cider/perry is still an emerging category in Thailand, more consumers are becoming exposed to these products and the key factor behind this has been the growing numbers of imported brands available in the category.

The on-trade continues to dominate sales as demand focuses on younger drinkers

The on-trade channel continued to account for the bulk of total volume sales in cider/perry in 2017 and this is mainly because many of the brands present in the category including Magners and Savanna Dry continue to focus their distribution on the on-trade in a bid to target mid- to high-income young adults. However, 2017 saw the off-trade channel continue to close the gap on the on-trade, registering significantly higher volume growth.

COMPETITIVE LANDSCAPE

Strongbow relaunched as Thai Asia Pacific Brewery seeks to tap into rising demand

Thai Asia Pacific Brewery Co Ltd relaunched the iconic apple cider brand Strongbow in 2017 as ongoing dramatic sales increases in cider/perry during the review period have made the category highly attractive. The premium cider brand’s core target audience is young Thais aged between 20 and 35, a consumer group that is becoming increasingly affluent and more likely to prefer drinks that are different to what their parents enjoy.

The withdrawal of cider-based RTD Syder Bay creates room for cider/perry brands

2017 saw Boon Rawd Brewery Co Ltd withdraw Syder bay, the brand of cider-based RTDs that it had introduced in 2014. According to reports in the trade press, the brand struggled to generate consumer interest and failed to meet sales expectations.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Thailand with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Thailand?
What are the major brands in Thailand?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Thailand - Category analysis

HEADLINES

PROSPECTS

The entry of new brands supports strong growth in sales of cider/perry

The on-trade continues to dominate sales as demand focuses on younger drinkers

COMPETITIVE LANDSCAPE

Strongbow relaunched as Thai Asia Pacific Brewery seeks to tap into rising demand

The withdrawal of cider-based RTD Syder Bay creates room for cider/perry brands

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Slower sales growth due to official mourning, tax changes and slower arrivals growth

Official mourning period following the death of King Rama IX places limits on growth

Thai Beverage PCL and Boon Rawd Brewery Co remain the leading names

Few changes seen in retail distribution

Moderate volume and value growth expected to be seen over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel Trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The entry of new brands supports strong growth in sales of cider/perry

The on-trade continues to dominate sales as demand focuses on younger drinkers

COMPETITIVE LANDSCAPE

Strongbow relaunched as Thai Asia Pacific Brewery seeks to tap into rising demand

The withdrawal of cider-based RTD Syder Bay creates room for cider/perry brands

Samples

Overview

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Table of Contents

Cider/Perry in Thailand - Category analysis

HEADLINES

PROSPECTS

The entry of new brands supports strong growth in sales of cider/perry

The on-trade continues to dominate sales as demand focuses on younger drinkers

COMPETITIVE LANDSCAPE

Strongbow relaunched as Thai Asia Pacific Brewery seeks to tap into rising demand

The withdrawal of cider-based RTD Syder Bay creates room for cider/perry brands

CATEGORY DATA

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Slower sales growth due to official mourning, tax changes and slower arrivals growth

Official mourning period following the death of King Rama IX places limits on growth

Thai Beverage PCL and Boon Rawd Brewery Co remain the leading names

Few changes seen in retail distribution

Moderate volume and value growth expected to be seen over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel Trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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