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Country Report

Cider/Perry in

Cider/Perry in Thailand

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Government measures to halt the spread of the virus dramatically impact sales of cider/perry

During the COVID-19 crisis in 2020, government measures to protect the health of the population included an emergency decree to close all clubs and bars for a few months. Measures also included the prohibition of gatherings among families and friends which led to the postponement of life events such as weddings and pared down numbers at funerals.

The decimation of tourism and cancellation of gatherings such as the Songkran festival significantly dampen sales of cider/perry

An emergency decree that had initially been in place until 31 August 2020 was extended to 30 September 2020. It included a number of measures such as a ban on entry to high-risk areas, as well as bans on public gatherings and on international flights with further measures introduced as and when required.

International brands maintain their lead while domestic brands are also gaining popularity with all companies focusing more on the off-trade during the health crisis

Thai Asia Pacific Brewery continued to lead cider/perry in total volume terms in 2020, with its international Strongbow brand. Although it only entered the category in 2016, it achieved strong growth, with its share only dropping slightly in 2020 due to the pandemic.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Thailand with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Thailand?
What are the major brands in Thailand?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government measures to halt the spread of the virus dramatically impact sales of cider/perry

The decimation of tourism and cancellation of gatherings such as the Songkran festival significantly dampen sales of cider/perry

International brands maintain their lead while domestic brands are also gaining popularity with all companies focusing more on the off-trade during the health crisis

RECOVERY AND OPPORTUNITIES

Return to double-digit growth for cider/perry despite slow economic recovery in the aftermath of the pandemic

Rebound for the on-trade as consumers revert to type once restrictions are lifted

Freshness, trendy new drinks and the health trend boost demand for cider/perry over the forecast period

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2015-2020
Table 2 Sales of Cider/Perry: Total Value 2015-2020
Table 3 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 4 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 12 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 13 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Cider/Perry in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Government measures to halt the spread of the virus dramatically impact sales of cider/perry

The decimation of tourism and cancellation of gatherings such as the Songkran festival significantly dampen sales of cider/perry

International brands maintain their lead while domestic brands are also gaining popularity with all companies focusing more on the off-trade during the health crisis

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government measures to halt the spread of the virus dramatically impact sales of cider/perry

The decimation of tourism and cancellation of gatherings such as the Songkran festival significantly dampen sales of cider/perry

International brands maintain their lead while domestic brands are also gaining popularity with all companies focusing more on the off-trade during the health crisis

RECOVERY AND OPPORTUNITIES

Return to double-digit growth for cider/perry despite slow economic recovery in the aftermath of the pandemic

Rebound for the on-trade as consumers revert to type once restrictions are lifted

Freshness, trendy new drinks and the health trend boost demand for cider/perry over the forecast period

CATEGORY DATA

Alcoholic Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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