The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Cider/perry remained a small but positively-performing category within Indonesia alcoholic drinks, dominated by off-trade demand but continuing to record higher volume and current value growth through the on-trade channel in 2019. The latter trend has been supported by price promotions in horeca outlets such as “happy hours” earlier in the evening or when purchasing a certain number of drinks, attracting local consumers, particularly younger adults of a legal drinking age, who appreciate the sweet flavour and low alcohol content, in addition to the rising lifestyle trend of socialising over drinks.
As cider is a relatively young and underdeveloped alcoholic drinks category in Indonesia, it offers further potential for growth and expansion, despite the stiff competition posed by other beverages with low alcohol content such as flavoured/mixed lager, soju and beer. However, manufacturers’ ability to start local production of brands such as Strongbow and increased distribution penetration, have led to greater consumer awareness in both off-trade and on-trade channels.
Indosarnia PT retained its dominance of cider in 2019, supported by its leading brand Albens, which benefits from strong consumer awareness due to its first-mover advantage and extensive distribution through on-trade and off-trade channels in Indonesia including supermarkets and hypermarkets, which make it easier for consumers to purchase cider when they do their normal grocery shop rather than having to visit a specialist retailer. Albens maintains consumers’ interest, particularly young adults of a legal drinking age and female consumers, through its flavour variants including Apple and Strawberry, Original Fuji Apple, and Apple and Mango.
On-trade volume sales of cider-perry are now expected to fall by 28% in 2020 in light of the impact of COVID-19. This compares to an expected 11% rise forecast for 2020 during research conducted in May 2019 before the spread of COVID-19.
On-trade sales of cider/perry is predicted to make a tentative recovery from 2021 as horeca establishments including bars and restaurants are likely to continue to reopen following a further easing of lockdown measures in Indonesia. The volume growth rate is set to continue to strengthen over the course of the forecast period as consumers regain their confidence in spending longer periods of time outside of their home environment and socialise with friends and colleagues in bars.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Indonesia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.