Competitive Landscape
Albens Leverages Retail Presence to Secure Ongoing Dominance
Cider/perry in Indonesia is highly concentrated, with the competitive environment showing an increasing dominance by a single player over the 2020 to 2025 period. In 2025, Indosarnia PT commanded a 74% total volume share, significantly ahead of its nearest competitor, C&C Group PLC, which held a share of just 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Indonesia?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in Indonesia - Category analysis
Key Data Insights
Cider/Perry Summary
Strongbow Advances Accessibility While Consumer Budgets Tighten
Kopparberg and Somersby Maintain Relevance with Flavour Innovation
Albens Adapts Tropical Flavours to Attract Urban Drinkers
Albens Leverages Retail Presence to Secure Ongoing Dominance
Supermarkets and Hypermarkets Expand Access to Cider/Perry
Licensed Specialty Shops and Delivery Services Target Tech-Savvy Urban Drinkers
Alcoholic Drinks in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Economic Stability Supports Growth in 2025
Bir Bintang Arak Jeruk Wins Young Adult Drinkers with Local Flavours
Premiumisation and Mindful Drinking Reshape Product Portfolios
Younger Consumers of Legal Drinking Age Drive Demand for Authentic and Mindful Experiences
Local Flavours and Premium Stories Reshape Brand Engagement
Multi Bintang Indonesia Extends Lead as Local Rivals Innovate
Specialty Liquor Stores and Minimarkets Gain Ground
Specialist Liquor Platforms Drive Modest E-Commerce Growth through Curated Access
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Bir Bintang Arak Jeruk Leverages Local Flavours to Capture Young Adults
Hatten and Sababay Expand Access through Value-Driven Wine Innovation
Flavour Innovation and Polarisation Inform the Market
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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