Volume sales of cider are not distributed in an even way throughout the year. Uruguayans are not used to drinking cider during the periods in which there are no end of year celebrations (Christmas, New Year, companies’ end of year celebrations).
One of the major trends in alcoholic drinks worldwide is the growing interest in non alcoholic adult drinks, such as non alcoholic beer and non alcoholic wine. However, in Uruguay the trend is limited to non alcoholic beer.
Consumption trends in Uruguay are usually a couple of years behind what happens in Argentina. In this light, the category has good opportunities to revive if the current attractiveness of the neighbouring country’s cider market migrates to Uruguay.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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