Cider/perry has a narrow appeal in Uruguay, and demand remains low in comparison to neighbouring Brazil and Argentina. This product type is mainly consumed as a more affordable alternative to champagne and other sparkling wine at celebratory social gatherings, primarily Christmas and New Year’s Eve parties but also weddings and similar occasions.
Despite the limited popularity of cider/perry and the fact that consumers mainly perceive it as a cheap substitute for sparkling wine, like most areas of the Uruguayan alcoholic drinks market the category has witnessed growing premiumisation in recent years. The most visible manifestation of this trend has been the emergence of local craft brands such as Bruta and Libertaria.
Domestic players dominate cider/perry in Uruguay, with the category’s small size limiting its attractiveness to international producers. Sublimar remained the leading company in total volume sales terms in 2021 due to the combined strength of its La Gijonesa, Sidra Gorlero and Río Sur brands.
Cider/perry looks set to post negative results in total volume sales terms throughout the forecast period. The category is expected to see double-digit volume growth at the on-trade level in 2022 as more Uruguayans start regularly socialising outside the home again and consumption patterns normalise.
Although cider/perry will remain a niche area in Uruguay over the forecast period, premiumisation is expected to persist, and could help to broaden the category’s appeal. This trend will continue to be led by domestic craft brands that are made with higher quality, locally sourced ingredients and offer more innovative and distinctive flavour variants, such as Bruta, Libertaria and the recently launched Matriarca.
Cider/perry consumption in Uruguay remains highly seasonal, with this product type being mainly purchased in December for Christmas and New Year’s celebrations. However, recent years have seen leading players Sublimar, Bodegas y Viñedos Santa Rosa and Bodegas Angel Fallabrino attempt to increase demand at other times of the year by investing in promotional activities and working to improve the availability and shelf visibility of their brands in off-trade and on-trade channels.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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