Cider/Perry in Uruguay

PROSPECTS

Seasonal sales at year-end as an artisanal drink

Cider/perry is not normally consumed throughout the year. Sales are seasonal, and increase in the hottest months, especially around Christmas and New Year.

Main consumers currently low-income households

Cider/perry is considered a cheaper option to sparkling wine in Uruguay. With similar tastes, both are very popular during celebrations such as Christmas and New Year.

More premium product launches could change the consumer base

Despite the low-end perception of cider/perry due to its low price, new product developments are attempting to place the drink in a better position than cheap and marginal, with the launch of further premium options expected. New cider/perry offers are attempting to find a better place in the Uruguayan market with ideas such as 355ml glass bottles, artisanal production, gluten-free products, products suitable for vegans, selected apples and different apple varieties.

COMPETITIVE LANDSCAPE

Cider/perry dominated by local companies

Sublimar continued to lead cider/perry in 2018, with a static total volume share. It has three main brands: La Gijonesa, Sidra Gorlero and Río Sur, all of which maintained their shares despite falling sales in 2018.

International players not interested in cider/perry due to small size

As cider/perry is a relatively cheap alcoholic drink, local companies are able to operate with little competition from international companies. Domestic companies can compete and lead the category without having to invest large amounts to constantly improve their products.

Launches could affect company shares

Recent launches, such as Bruta y Libertaria, pushed towards bottled artisanal cider, with different varieties available. This shows that new players want to participate and innovate in the category.

Files are delivered directly into your account within a few minutes of purchase.