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Country Report

Cider/Perry in

Cider/Perry in Uruguay

19 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Sales of cider and perry products are very seasonal in the country. These products are not normally consumed over the whole year, but sales are particularly strong during Christmas and New Year.

Low-income households are the main consumers

Cider/perry can be considered cheaper options to sparkling wine in Uruguay. With similar tastes, both are very popular during celebrations such as Christmas and New Year.

A local product with no possibilities of exportation

Alcoholic drinks, such as wine, of a good quality are normally exported to other countries, thus increasing the size of the companies that export such products. Both cider/perry and wine are controlled by INAVI, which is the entity responsible for monitoring the quality of such products and that gives permission for exportation.

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

Sublimar, followed by Bodegas y Viñedos Santa Rosa and Bodegas Angel Fallabrino, continued to be the leading company in volume terms within cider/perry in 2017. Mendoza SRL, ranking sixth, was the leading international player and the importer of Tunuyan from Argentina.

An unattractive category for international players

As cider/perry are relatively cheaper alcoholic products, local companies are able to operate with little competition from international companies. Moreover, cider/perry is not a category that involves the constant launching of new products or major innovation in terms of brands, and for that reason domestic companies can compete and lead the category without having to invest large amounts to constantly improve their products.

Competition from abroad is not expected to increase

International competition is not expected to increase strongly, which is given the low level of sales and the seasonality of such sales. The main factor that could affect local production over the forecast period is the harvesting of apples, the main ingredient in the production of cider.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Uruguay with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Uruguay?
What are the major brands in Uruguay?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Uruguay - Category analysis

HEADLINES

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 16 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 28 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Uruguay

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Executive Summary

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PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Uruguay - Category analysis

HEADLINES

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Low-income households are the main consumers

A local product with no possibilities of exportation

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

An unattractive category for international players

Competition from abroad is not expected to increase

CATEGORY DATA

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Beer remains the largest category in volume terms and boosts total sales of alcoholic drinks in the country

Zero tolerance law impact in total sales

Despite a drop in its share, Fábricas Nacionales de Cerveza SA (FNC) continues to lead alcoholic drinks in 2017

Supermarkets continues to be the leading distribution channel in 2017

Wine and beer volume sales are expected to recover over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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