Cider/Perry in Uruguay

PROSPECTS

The majority of cider/perry sales are at Christmas and New Year

Sales of cider and perry products are very seasonal in the country. These products are not normally consumed over the whole year, but sales are particularly strong during Christmas and New Year.

Low-income households are the main consumers

Cider/perry can be considered cheaper options to sparkling wine in Uruguay. With similar tastes, both are very popular during celebrations such as Christmas and New Year.

A local product with no possibilities of exportation

Alcoholic drinks, such as wine, of a good quality are normally exported to other countries, thus increasing the size of the companies that export such products. Both cider/perry and wine are controlled by INAVI, which is the entity responsible for monitoring the quality of such products and that gives permission for exportation.

COMPETITIVE LANDSCAPE

Domestic companies continue leading cider/perry in Uruguay

Sublimar, followed by Bodegas y Viñedos Santa Rosa and Bodegas Angel Fallabrino, continued to be the leading company in volume terms within cider/perry in 2017. Mendoza SRL, ranking sixth, was the leading international player and the importer of Tunuyan from Argentina.

An unattractive category for international players

As cider/perry are relatively cheaper alcoholic products, local companies are able to operate with little competition from international companies. Moreover, cider/perry is not a category that involves the constant launching of new products or major innovation in terms of brands, and for that reason domestic companies can compete and lead the category without having to invest large amounts to constantly improve their products.

Competition from abroad is not expected to increase

International competition is not expected to increase strongly, which is given the low level of sales and the seasonality of such sales. The main factor that could affect local production over the forecast period is the harvesting of apples, the main ingredient in the production of cider.

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