Competitive Landscape
Sublimar Extends Lead While Craft Producers Gain Recognition
Cider/perry in Uruguay remained relatively concentrated, with the two leading local manufacturers, Sublimar and Bodegas y Viñedos Santa Rosa, accounting for a 26% and 21% share of total volume sales, respectively in 2025. Over the period from 2020 to 2025, the category has seen only modest fluctuations in concentration, with Sublimar’s share moving from 27% in 2020 to 26% in 2025, and Bodegas y Viñedos Santa Rosa from 22% to 21% in the same timeframe.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Uruguay?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Cider/Perry in Uruguay - Category analysis
Key Data Insights
Cider/Perry Summary
Craft and Premium Players Reverse the Image of Cider as Low Quality
Craft Producers Appeal to Young Adult Drinkers to Drive All-Year-Round Sales
Sublimar Extends Lead While Craft Producers Gain Recognition
Small Local Grocers Drive Economy Cider Sales with Neighbourhood Focus
Alcoholic Drinks in Uruguay - Industry Overview
2025 Developments
Key Data Insights
Specialist Retailers and Delivery Apps Accelerate Premium Sales Online
Major Brewers Face Challenges as Beer Volumes Drop
Innovation in Rtds as Wellness, Flavour and Moderation Trends Impact Demand
Premiumisation and Cocktail Culture Shift Preferences Towards Spirits with Benefits for Rtds
Non Alcoholic Beer and Rtds Attract Moderation and Wellness Consumers with Innovation
Government Support and Grape Innovation Drive Wine’S Rebound in the Premium Tier
Fábricas Nacionales De Cerveza Leverages Bitters and Imports to Offset Beer Losses
Retail Consolidation Impacts the Distribution Architecture of Alcoholic Drinks
E-Commerce Remains an Underdeveloped Channel in Alcoholic Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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