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In Uruguay, cider/perry is considered a cheaper option of sparkling wine. With similar tastes, both are very popular during celebrations such as Christmas and New Year.
Despite the low-end perception of cider/perry, due to its low price, new product developments are attempting to place the drink in a better position. As such, premium cider options have started to emerge - driven by artisanal domestic brands.
As cider/perry is a relatively cheap alcoholic drink, local companies can operate with little competition from international players. Domestic companies can compete and lead the landscape without having to invest large amounts to constantly improve their products.
On-trade volume sales of cider/perry are expected to fall by 3% in 2020 in light of the impact of COVID-19. This compares to an expected 3% decline forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.
On-trade volume growth for cider will decline in 2020, with consumers remaining wary of visiting on-trade establishments, despite many opening from May. In addition, off-trade sales of cider are not predicted to benefit from home-seclusion, and off-trade growth is set to remain negative for 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Uruguay market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.