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Country Report

Cider/Perry in

Cider/Perry in Uruguay

Sep 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

In Uruguay, cider/perry is considered a cheaper option of sparkling wine. With similar tastes, both are very popular during celebrations such as Christmas and New Year.

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

Despite the low-end perception of cider/perry, due to its low price, new product developments are attempting to place the drink in a better position. As such, premium cider options have started to emerge - driven by artisanal domestic brands.

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

As cider/perry is a relatively cheap alcoholic drink, local companies can operate with little competition from international players. Domestic companies can compete and lead the landscape without having to invest large amounts to constantly improve their products.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to fall by 3% in 2020 in light of the impact of COVID-19. This compares to an expected 3% decline forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.

Recovery and opportunities

On-trade volume growth for cider will decline in 2020, with consumers remaining wary of visiting on-trade establishments, despite many opening from May. In addition, off-trade sales of cider are not predicted to benefit from home-seclusion, and off-trade growth is set to remain negative for 2020.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Uruguay with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Uruguay?
What are the major brands in Uruguay?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Uruguay - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Uruguay - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry declines in 2019, with economic pressure impacting low-income consumers, while high-income consumers start to reach for champagne

Premium products expand, hoping to shift the landscape forward and boost sales in 2019

In 2019, local companies dominate cider/perry as international players are not yet interested in investing

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Economic instability and the growing trend for quality over quantity leads to a decline in volume growth for 2019

Fábricas Nacionales de Cerveza leads the landscape in 2019, as domestic players have an important foothold in wine and cider/perry

On-trade sales recover from 2021, and off-trade volume growth is set to remain positive across the forecast period, boosted by dark beer and stout

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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