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Learn moreJul 2019
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Cider/perry is not normally consumed throughout the year. Sales are seasonal, and increase in the hottest months, especially around Christmas and New Year.
Cider/perry is considered a cheaper option to sparkling wine in Uruguay. With similar tastes, both are very popular during celebrations such as Christmas and New Year.
Despite the low-end perception of cider/perry due to its low price, new product developments are attempting to place the drink in a better position than cheap and marginal, with the launch of further premium options expected. New cider/perry offers are attempting to find a better place in the Uruguayan market with ideas such as 355ml glass bottles, artisanal production, gluten-free products, products suitable for vegans, selected apples and different apple varieties.
Sublimar continued to lead cider/perry in 2018, with a static total volume share. It has three main brands: La Gijonesa, Sidra Gorlero and Río Sur, all of which maintained their shares despite falling sales in 2018.
As cider/perry is a relatively cheap alcoholic drink, local companies are able to operate with little competition from international companies. Domestic companies can compete and lead the category without having to invest large amounts to constantly improve their products.
Recent launches, such as Bruta y Libertaria, pushed towards bottled artisanal cider, with different varieties available. This shows that new players want to participate and innovate in the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cider/Perry in Uruguay market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.