Cider/perry is expected to see robust growth over the forecast period, with double-digit total volume increases in most years, and growth for both regular and non alcoholic cider/perry. As it is still a niche, novel category within alcoholic drinks, it will benefit from consumers seeking different alcoholic drinks, particularly female consumers, many of whom prefer fruit-based, sweet drinks that generally have lower (or no) alcohol content.
Growth in brand competition and marketing will also drive good growth for cider/perry in the forecast period. Having traditionally had only two or three brands (with Strongbow Apple Ciders becoming unavailable a few years after it was launched), the category has seen two strong new brands, Anno 69 and Martinelli’s Sparkling Cider, which have grown their sales well through a premium focus.
The distribution of cider/perry is expected to continue to be dominated by the off-trade, as consumers, particularly females, who are an important consumer group for such products, prefer to have such drinks in private social settings, such as at wedding parties. However, the on-trade is expected to see higher growth, particularly as premium brands increase their presence, as the on-trade is the channel through which consumers are more likely to consume premium products.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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