Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Cider/Perry in

Cider/Perry in Nigeria

21 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cider/perry benefits from novelty appeal

Cider/perry only began to register significant volume sales in Nigeria in 2012, when Distell Group Ltd launched the Savanna Dry and Hunter's Extra Dry Cider brands in the country. However, with the exception of 2016, when it was negatively affected by the economic downturn, the category performed well over the review period.

Competition from spirit-based RTDs limits development potential

Despite a generally positive outlook, over the forecast period the development of cider/perry in Nigeria will continue to be limited by competition from spirit-based RTDs. This category has a similar positioning to cider/perry, in that it mainly offers sweeter fruit-flavoured products.

On-trade cider/perry consumption set to continue rising

Prior to 2015, cider/perry volume sales were heavily concentrated in off-trade channels. This was because Distell Group focused its distribution efforts on modern grocery retailers outlets in order to catch the attention of middle- and higher-income consumers.

COMPETITIVE LANDSCAPE

Distell Group maintains its commanding lead

Distell Group continued to dominate cider/perry in Nigeria in 2017 thanks to its first mover advantage and wide distribution of its Savanna and Hunter’s brands, particularly via rapidly developing modern grocery retailers channels. Nonetheless, the company has faced increased competition in the category since 2015, when Nigerian Breweries launched its heavily advertised and widely distributed Strongbow brand.

Strongbow is the best performing brand

Second ranked Nigerian Breweries was the best performing company in cider/perry in terms of total volume sales growth in 2017 thanks to the success of its Strongbow brand. This brand is well advertised, including at points of sale, and distribution is focused on on-trade channels, where it competes with spirit-based RTDs products.

Prospects for perry brands are positive

Perry brands accounted for a very small share of total cider/perry volume sales in Nigeria in 2017. Whereas cider brands generally compete in the mid-priced segment, perry brands such as Chaumet Demi Sec typically have a premium positioning.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Nigeria with research from Euromonitor's team of in-country analysts.

One
Two
Three

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Nigeria?
What are the major brands in Nigeria?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Cider/Perry in Nigeria - Category analysis

HEADLINES

PROSPECTS

Cider/perry benefits from novelty appeal

Competition from spirit-based RTDs limits development potential

On-trade cider/perry consumption set to continue rising

COMPETITIVE LANDSCAPE

Distell Group maintains its commanding lead

Strongbow is the best performing brand

Prospects for perry brands are positive

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cider/perry benefits from novelty appeal

Competition from spirit-based RTDs limits development potential

On-trade cider/perry consumption set to continue rising

COMPETITIVE LANDSCAPE

Distell Group maintains its commanding lead

Strongbow is the best performing brand

Prospects for perry brands are positive

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Cider/Perry in Nigeria - Category analysis

HEADLINES

PROSPECTS

Cider/perry benefits from novelty appeal

Competition from spirit-based RTDs limits development potential

On-trade cider/perry consumption set to continue rising

COMPETITIVE LANDSCAPE

Distell Group maintains its commanding lead

Strongbow is the best performing brand

Prospects for perry brands are positive

CATEGORY DATA

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports