Demand for cider/perry remains very limited in Nigeria, as it not a product that most local consumers are familiar with. Indeed, cider/perry only became widely available in Nigeria around a decade ago.
Off-trade volume sales of cider/perry plunged by more than a quarter during 2020, while on-trade volume sales declined by more than a third. During 2020, the negative impact of COVID-19 was exacerbated by increases in excise duty and VAT.
The offer in cider/perry is limited to a handful of brands, with Distell Group Ltd’s Savanna Dry the long-time leader. Indeed, its already dominant total volume and value shares increased during 2020 and 2021, as the most visible offering on retailers’ shelves.
Cider/perry is expected to see strong growth through both the on-trade and off-trade during the forecast period. This will be supported by robust population growth, urbanisation and an anticipated post-pandemic economic rebound.
Cider/perry has strong potential for growth among women, partly due to its sweet flavour and the relatively low alcohol content of some brands, and the sweet flavour of some product types. Its sweet taste could also appeal to young adults in search of an alternative to beer and spirits.
Widening distribution will be key to boosting off-trade volume sales of cider/perry. At the moment, distribution is dominated by modern grocery retail outlets, but there are still relatively few of these in Nigeria.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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