Competitive Landscape
Somersby Strengthens Hold as Rivals Lose Ground
Cider/perry in Hungary is highly concentrated, with Carlsberg Hungary Kft—driven by its Somersby brand—controlling an 86% share of total volume in 2025. This concentration has intensified over the past five years, with Carlsberg Hungary Kft’s share rising sharply from 49% in 2020, while Heineken Hungária Sörgyárak Zrt’s share declined from 27% in 2020 to just 9% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Cider/Perry in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cider/Perry in Hungary?
- Where is consumer demand for Cider/Perry focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Cider/Perry in Hungary - Category analysis
Key Data Insights
Cider/Perry Summary
Players Drive Flavour-Led Innovation as Consumers Seek Novelty
Hungarian Cider Association Champions Cultural Change to Boost Long-Term Demand
Somersby’S Leadership and Cautious Innovation Shape Future Outcomes
Somersby Strengthens Hold as Rivals Lose Ground
Discounters Accelerate Growth as Supermarkets Maintain Reach
E-Commerce Expands Slowly as In-Store Promotions Drive Sales
Alcoholic Drinks in Hungary - Industry Overview
2025 Developments
Key Data Insights
Consumption Habits Shift against a Backdrop of Economic Uncertainty
Flavour Innovation Engages Younger Drinkers of Legal Age
Younger Consumers of Legal Drinking Age Shift to Moderation and Lighter Styles
Flavour-Led Rtds to Gain Ground as Beer Maintains Largest Share
Premiumisation and Mindful Drinking Reshape Product Strategies
Dreher and Zwack Unicum Shape the Balance of Power as Innovation Shifts Shares
Players Drive New Product Launches to Engage Younger Drinkers
Discounters Expand Assortments to Capture Value-Focused Shoppers
Retail E-Commerce Builds Brand Presence but Remains Niche
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Cider/Perry
- Regular Cider/Perry
- Non Alcoholic Cider/Perry
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Cider/Perry research and analysis database.
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