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Country Report

Cider/Perry in

Cider/Perry in Spain

22 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New regulation to reshape cider category in Spain

In February 2017, the government approved new legislation that regulates the quality norms of the different categories of natural cider and cider produced in Spain. This Royal Decree also updated the definitions, introducing new categories of cider present on the alcoholic drinks market, such as scented/flavoured cider, cider with fruit juice, ice cider, cider cocktail and light cider, amongst others.

Premiumisation drives unit price upwards

The unit price of cider/perry rose in 2017, as a result of the growing premiumisation of the category and the launch of products with higher differentiation into the market. The change in legislation of early 2017 also contributed to the price increase, as it has allowed manufacturers to develop more sophisticated products that, until then, were not considered cider.

On-trade channel recovery benefits cider sales

Sales of cider/perry are strongly benefiting from the recovery of the on-trade channel, which accounts for about three quarters of total volume sales. The consolidation of the economic recovery has revived the interest of Spanish consumers in returning to bars and restaurants.

COMPETITIVE LANDSCAPE

Valle, Ballina & Fernández leads sales of cider/perry

Valle, Ballina & Fernández led within cider in 2017. The company benefits from the popularity of its major brand El Gaitero as well as from the changes in legislation affecting cider, which allowed the company to update in its portfolio and expand its product range, with new products such as 1898, its first “ice” cider.

Heineken España enters the category of cider

Heineken España, the leader in beer in Spain, shook up the cider category with the release of Ladrón de Manzanas, its first domestic brand of cider launched in the summer of 2017. This new product adds to the two imported brands of cider that the company distributes in Spain: Bulmers and Strongbow.

Changes in legislation opens up opportunities for innovation

The new legislation affecting cider opened up major opportunities for innovation within the category in 2017. Key innovations of 2017 include the individual formats of 25cl and 33cl under the brand Mayador (Manuel Busto Amandi); expansion of the range The Good Cider of San Sebastian from Eva Group, which incorporated the new varieties dry apple and alcohol-free cider; the new ice cider under the brand Cortina from Cidra Cortina Coro, which comes in a 37.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Spain with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Spain?
What are the major brands in Spain?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Spain - Category analysis

HEADLINES

PROSPECTS

New regulation to reshape cider category in Spain

Premiumisation drives unit price upwards

On-trade channel recovery benefits cider sales

COMPETITIVE LANDSCAPE

Valle, Ballina & Fernández leads sales of cider/perry

Heineken España enters the category of cider

Changes in legislation opens up opportunities for innovation

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Growth of alcoholic drinks driven by economic consolidation and tourism

Premiumisation of the offer and the boom in craft alcoholic drinks

Major manufacturers increase their turnover

On-trade channel continues to recover

Encouraging signs for alcoholic drinks in the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New regulation to reshape cider category in Spain

Premiumisation drives unit price upwards

On-trade channel recovery benefits cider sales

COMPETITIVE LANDSCAPE

Valle, Ballina & Fernández leads sales of cider/perry

Heineken España enters the category of cider

Changes in legislation opens up opportunities for innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Spain - Category analysis

HEADLINES

PROSPECTS

New regulation to reshape cider category in Spain

Premiumisation drives unit price upwards

On-trade channel recovery benefits cider sales

COMPETITIVE LANDSCAPE

Valle, Ballina & Fernández leads sales of cider/perry

Heineken España enters the category of cider

Changes in legislation opens up opportunities for innovation

CATEGORY DATA

Alcoholic Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Growth of alcoholic drinks driven by economic consolidation and tourism

Premiumisation of the offer and the boom in craft alcoholic drinks

Major manufacturers increase their turnover

On-trade channel continues to recover

Encouraging signs for alcoholic drinks in the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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