The cider/perry category in Spain experienced a rebound in total volume and current value sales in 2021. This was largely due to the significant recovery of sales in the on-trade, as restrictions lifted, and customers returned to bars and restaurants.
New players have entered cider/perry in Spain since the beginning of the pandemic in 2020. For instance, Gallinal Drinks launched Exner Cider, a craft apple cider, which was sold in El Corte Inglés’s Gourmet stores, as well as in hospitality locations and via online channels such as Amazon.
2021 also brought some product developments that reflected changing consumer preferences surrounding sustainability. Sidra Menendez and Llagar Castañón worked with the Consejo Regulador de la DOP (Protected Designation of Origin), Sidra de Asturias and the CTIC Technology Centre to develop a public traceability system for DOP Asturian Cider.
Asturian cider is to be presented to UNESCO in March 2022 as a candidate to obtain UNESCO Intangible Cultural Heritage status. Recognition would take roughly a year to become officially confirmed, and would serve to distinguish Asturian cider from other cider-producing regions both domestically and internationally.
It is anticipated that a greater variety of cider products will appear in the market during the next five years. For instance, non-alcoholic cider and natural cider will increase in popularity during the forecast period.
A significant proportion of sales of cider in Spain take place in hospitality venues, with the on-trade accounting for nearly three quarters of sales even in 2021, when sales had not fully recovered from the impact of COVID-19. Thus, recovery will be reliant on the performance of hospitality venues, given that cider consumption occasions are usually in social settings outside of the home.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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