Cider/perry became and innovative and dynamic market place with the distribution alliance between Cerveceria y Maltería Quilmes SA and Bodegas Cuvillier at beginning of 2021, which notably increased the penetration of ciders at a national level. With the new distribution of Quilmes, which has the largest distribution force in the country, the number of points of sale nationwide for the Del Valle and 1930 brand expanded.
The combined of Cía Cervecerías Unidas (with the brands La Victoria, Real, and 1888) and Bodegas Cuvillier (with Del Valle and 1930) surpassed 70% of total volume sales in 2021, fuelled by the new alliance with Cerveceria y Maltería Quilmes SA. Third-ranked Produment SA with La Farruca, meanwhile, strengthened its competitive positioning with the acquisition of Cristalerías Rosario owned by Owens-Illinois, a traditional firm dedicated to the production and marketing of glass containers, in October 2021.
Besides the COVID-19 pandemic and the negative impact of the tough economic situation in the country, the premiumisation trend continues to escalate, supported by the main producers of cider that seek to boost sales through high-end products. This strategy continued working even during the COVID-19 crisis as premium cider is attracting consumers of other sparkling wine.
Sales of cider/perry are expected to increase further over the forecast period, fuelled by fierce competition between Cía Cervecerías Unidas and Bodegas Cuvellier, which has recently secured a distribution alliance with Cerveceria y Maltería Quilmes SA, ensuring wider access to cider throughout the year in all distribution channels. In addition, Cía Cervecerías Unidas will be able to devote more resources to de-seasonalising sales, from just December to other months of the year.
Despite economic instability in Argentina, the premiumisation trend is expected to continue expanding over the coming years as consumers are used to the high-quality taste and new consumption occasions. Multinational beer players will continue to innovate with new cider/perry flavours similar to those of craft beer in order to improve their profitability with high marketing and advertising budgets.
Craft cider brands, which were mostly focused on the on-premise channel, were forced to switch their packaging and distribution force to alcoholic specialist stores and upscale hypermarkets and supermarkets in order to survive during the COViD-19 restrictions in 2021. Only a few craft cider players were able to face the crisis (Peer, and Pulku) due to the strong investment in bottles which were widely distributed in the off-premise channel during the first semester of 2021.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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