While cider/perry was challenged by the closure of the on-trade during COVID-19, with restrictions fully lifted in Denmark in early 2022, consumers are returning to their old drinking habits and patterns, while the return of inbound tourists should also boost sales. Cider/perry is seen as a light and refreshing alcoholic drink and thus is especially popular with locals and tourists during the warmer summer months.
Another plus for cider/perry is that consumers are increasingly shifting towards products with lower alcohol content, which is particularly prevalent among younger adult consumers. Producers could look to target this trend by offering options with an even lower ABV, or even non-alcoholic options.
Organic products, in general, are very popular with Danish consumers, and this is impacting the alcoholic drinks landscape, where a growing number of consumers are looking for organic options. Local fruit, in particular apples, are of high quality, and many consumers want to see local, preferably organic, fruits being used in the cider they buy.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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