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Country Report

Cider/Perry in

Cider/Perry in Kenya

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Changing consumer tastes and new consumption occasions boost cider sales

The growth in cider in Kenya was driven by a surge in the demand for free from gluten drinks, and a rise in the popularity of flavoured and lower alcohol drinks. Moreover, consumers increasingly saw cider as a refreshing, tasty beverage in hot temperatures.

Sweet tastes and novelties consolidate interest in cider among young women

In Kenya, cider/perry remained niche in 2019. As purchases of cider come largely from female consumers, East African Breweries and other players have continuously targeted this demographic with new launches.

Investments in new launches and production lines see local players emerge as competitors to imports

In 2019, the leading brands, Hunter’s Extra Dry Cider and Hunter’s Pure Gold Cider and Savanna Premium Dry Cider, were imported from South Africa via local distributors. The GBO for these three imported brands is Distell Group.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of cider/perry are expected to rise by 7% in 2020 in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Recovery and opportunities

The strong shift to the on-trade channel in the review period is expected to accelerate over the forecast period. Cider is projected to see constant strong on-trade volume growth, while off-trade volume sales are expected to rebound very slowly from the 2020 downturn.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Kenya with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Kenya?
What are the major brands in Kenya?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Kenya - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Changing consumer tastes and new consumption occasions boost cider sales

Sweet tastes and novelties consolidate interest in cider among young women

Investments in new launches and production lines see local players emerge as competitors to imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2019
Table 2 Sales of Cider/Perry: Total Value 2014-2019
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 12 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 13 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Alcoholic Drinks in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Rising middle class provides the engine for take-off of premium whiskies

Strong new product development consolidates East African Breweries’s dominance in alcoholic drinks in 2019

The shift to the off-trade channel is set to consolidate as lifestyles change and health and economic concerns slow the return to foodservice

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Cider/Perry in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Changing consumer tastes and new consumption occasions boost cider sales

Sweet tastes and novelties consolidate interest in cider among young women

Investments in new launches and production lines see local players emerge as competitors to imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

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Table of Contents

Cider/Perry in Kenya - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Changing consumer tastes and new consumption occasions boost cider sales

Sweet tastes and novelties consolidate interest in cider among young women

Investments in new launches and production lines see local players emerge as competitors to imports

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Rising middle class provides the engine for take-off of premium whiskies

Strong new product development consolidates East African Breweries’s dominance in alcoholic drinks in 2019

The shift to the off-trade channel is set to consolidate as lifestyles change and health and economic concerns slow the return to foodservice

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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