The entry of Kenya Originals into the Kenyan cider/perry market, along with the doubling of production capacity by Kenya Wine Agencies, is predicted to significantly boost growth over the forecast period. Both players are investing in an expansive range of flavoured cider products, which will inevitably lead to an upswing in brand activations and marketing strategies.
With growing demand for diverse and flavourful products, especially among the younger population, manufacturers investing more in innovation. A more educated and well-informed populace means increasing demand for quality products.
The forecast period will witness an era of economic growth in Kenya, leading to an expansion of mall culture. This is primarily driven by the growing upper and middle-class communities, alongside increasing disposable incomes.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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