Cider/perry is set to enjoy a positive performance over the forecast period, with volume sales expected to rise at strong rates in both off-trade and on-trade terms. Cider is perceived as a good alternative to beer in Latvia, whilst it also appeals to the growing number of consumers seeking a lower-alcohol drink.
With the new excise tax exceptions applied in Latvia, the number of smaller cider manufacturers may expand during the forecast period. There is an opportunity for local players to offer higher quality cider drinks, based on natural ingredients and processes, which would attract more affluent consumers into the category.
Major players in cider, such as Cesu Alus AS, Aldaris AS and Cido Grupa SIA will face growing competition from smaller players. With the emergence of niche brands and a greater variety of offerings, it is likely that small companies/brands will be acquired by large players as they seek to grow by acquisition.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.See All of Our Definitions
This report originates from Passport, our Cider/Perry research and analysis database.
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